Email or SMS campaigns: how to create them

After customer signup through Wifi captive portals, QR Codes or simply by adding them to our CRM, RAY can send Marketing Campaigns to all of these consumers.

Objectives of these campaigns

  • Consumer retention and loyalty
  • Up selling new services or products
  • Increasing customer visit frequency
  • Increase average ticket

50% of consumers don’t return to the store after their first visit, so it is very important to find out and know their interests to offer benefits and personalized campaigns that will keep them coming back.

If the customer already knows your brand and had a satisfactory experience with your service or product, they are 10 times more likely to buy from you again than someone who doesn’t even know you. This is the starting point that we take into account to personalize your Marketing Campaigns based on what you know about the client and thus achieve loyalty.

That is, we perform Personalized campaigns that are associated with the consumption habits of your segments. A direct leap to loyalty by providing certain benefits making it feel exclusive!

Two of the channels we use to send Campaigns are Email or Sms, and Push Web , which work:

  • Scheduling the campaigns automatically.
  • Sending the campaign to the consumer with a benefit (when the client opens the campaign, our software tracks this event)
  • When the customer comes back to redeem a benefit through a QR code, this visit is marked as a “conversion” associated with the Marketing campaign.

Improve the online reputation of your business

Do you want people to speak well of your brand online about email or SMS campaigns? With an adequate strategy you can improve the user experience and with it, the online presence of your business.

The best part: you don’t have to spend all your time on homework, you only need the right tool.

Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.