Skip to content
RAY brand white small
RAY BLOG
Where Local Businesses learn & grow
  • Home
  • RAY overview video
  • Schedule a call
  • Schedule a demo
Shuffle
  • Home
  • RAY overview video
  • Schedule a call
  • Schedule a demo

Category: Digital marketing strategies

Learn all about digital marketing strategies for local businesses with our category of articles. From SEO to PPC, we’ve got you covered.

Categories
Digital marketing strategies Social Networks

Tutorial: social networks for Local Business

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Redes sociales para Pymes
Redes sociales para Pymes
Estimated read time 13 min read

Social networks are currently an essential part of our daily lives, allowing people to connect, interact, share and exchange information. They have become little by […]

Categories
Digital marketing strategies WhatsApp For Business

How and why to add WhatsApp to a website

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
icono de WhatsApp en tu website
icono de WhatsApp en tu website
Estimated read time 6 min read

Companies are constantly searching for new strategies to increase their profitability. It is widely known that, to achieve this goal, the key is to improve […]

Categories
Digital marketing strategies Local Business Marketing

Setting Up a Facebook Business Page for Success

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 4 min read

If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the […]

Tagged Facebook Fanpage
Categories
Digital marketing strategies

A mini guide to marketing for Small Businesses

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Marketing guide for small businesses
Marketing guide for small businesses
Estimated read time 3 min read

The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is […]

Tagged Marketing
Categories
Digital marketing strategies Local Business Marketing User Generated Content

5 ways to generate sales with user generated content

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
How to sell more with user generated content.png
How to sell more with user generated content.png
Estimated read time 6 min read

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or […]

Tagged User Generated Content
Categories
Digital marketing strategies

How, when and what types of GIFs to use with clients

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 5 min read

If a picture is worth a thousand words, a GIF speaks volumes. GIFs are now integral to how we interact online. New updates to messaging […]

Tagged Local Business Marketing
Categories
Digital marketing strategies

How to Add Facebook Messenger to Your Website

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 6 min read

Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of […]

Tagged Facebook Reviews
Categories
Digital marketing strategies Local Business Marketing

How to choose a category for Your Facebook Page

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Como integrara Facebook Messenger a website
Como integrara Facebook Messenger a website
Estimated read time 11 min read

Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. […]

Tagged Business Facebook category, Facebook category
Categories
Digital marketing strategies Local Business Marketing Local SEO

How different generations search and shop

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 7 min read

No two customers are alike—everyone has a different set of preferences, wants, or needs that can quickly change based on the customer’s situation or even […]

Categories
Digital marketing strategies Local Business Marketing Local SEO

How to use Waze local Ads?

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 4 min read

Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of […]

Categories
Digital marketing strategies Local Business Marketing Local SEO

Make your website work smarter, not harder.

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 5 min read

It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to […]

Categories
Digital marketing strategies

How millennials generations expect to connect

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 5 min read

Millennials are one of the most misunderstood generations. And with their tech savviness, preference for brevity, and arsenal of millennial terminology (see previous “spill the […]

Tagged Local Marketing, Millennial Marketing, Millennials
Categories
Digital marketing strategies

Email or SMS campaigns: how to create them

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Estimated read time 2 min read

After customer signup through Wifi captive portals, QR Codes or simply by adding them to our CRM, RAY can send Marketing Campaigns to all of […]

Categories
Digital marketing strategies Online Reputation

TripAdvisor for restaurants: the importance of being listed

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Trip advisor listings
Trip advisor listings
Estimated read time 4 min read

It’s highly probable that at some time in your life you have used the TripAdvisor website to see information about travel, hotels, restaurants and tourism […]

Tagged TripAdvisor listing
Categories
Digital marketing strategies

Restaurant strategies to attract customers on special dates

  • Post Author By Franco Breciano
  • Post Date 20 May, 2023
Restaurant marketing strategies
Restaurant marketing strategies
Estimated read time 3 min read

The Restaurant industry has several difficulties that few can overcome. The main obstacle is attracting, retaining and building customer loyalty. That is why it is […]

Tagged Restaurant marketing, Restaurant marketing strategies

Author / Autor

Avatar for Franco Breciano
Franco
Co-Founder & CEO

Tech entrepreneur, writes about startups, management, company culture and product design.

RAY logo

Categories

  • Customer Experience
  • Destacados
  • Digital marketing strategies
  • Google
  • Google MyBusiness
  • Local Business Marketing
  • Local SEO
  • Loyalty
  • Net promoter score
  • Online Reputation
  • Online Reviews
  • Product news
  • Social Networks
  • Surveys
  • User Generated Content
  • WhatsApp For Business

You May Also Like:

How to verify a Google My Business profile [2023]
Categories
Destacados Google MyBusiness

How to verify a Google My Business profile [2023]

Posted on 25 May, 202328 May, 2023 by Franco Breciano
How to optimize a Google My Business listing in 15 minutes
Categories
Google MyBusiness

How to optimize a Google My Business listing in 15 minutes

Posted on 20 May, 202328 May, 2023 by Franco Breciano
Tutorial: social networks for Local Business
Categories
Digital marketing strategies Social Networks

Tutorial: social networks for Local Business

Posted on 20 May, 202328 May, 2023 by Franco Breciano
How to get more customers by listing your brand on Waze
Categories
Local SEO

How to get more customers by listing your brand on Waze

Posted on 20 May, 202328 May, 2023 by Franco Breciano
How and why to add WhatsApp to a website
Categories
Digital marketing strategies WhatsApp For Business

How and why to add WhatsApp to a website

Posted on 20 May, 202329 May, 2023 by Franco Breciano
Cost-effective resources to help small businesses grow
Categories
Local Business Marketing

Cost-effective resources to help small businesses grow

Posted on 20 May, 202328 May, 2023 by Franco Breciano
  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Youtube
Copyright RAY© 2023