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How to use free local Listings to get your store found online

By Ian Mackern
25 June, 2025

A free Google Business Profile helps small businesses get found online and attract local customers.

2 min read

Free local listings can drive foot traffic and real-world sales for small stores. Discover how to use platforms like Google Maps and Yelp to boost visibility—then manage everything easily with RAY.

Customer Experience Digital marketing strategies Local Business Marketing

How to Use In-Store Promotions to Drive Same-Day Sales

By Ian Mackern
25 June, 2025

Sidewalk sale chalkboard sign outside a local store — Flash sale chalkboard signs create urgency and attract immediate purchases.

2 min read

In-store promotions are a powerful way for small businesses to drive same-day sales. With just a few low-cost strategies—and the right tools from RAY—you can turn foot traffic into fast revenue.

Customer Experience Digital marketing strategies Local Business Marketing Loyalty Online Reputation Online Reviews

The Quick Guide to Collecting Customer Reviews Right at the Counter

By Ian Mackern
24 June, 2025

Employee and customer at a store counter using a QR code to leave a review, with a 4-star rating and article title. — Asking for reviews at checkout is easier than you think—especially with a QR code and a smile.

3 min read

Discover how collecting customer reviews at checkout can boost your store’s reputation, trust, and sales—with simple tools like QR codes and RAY.

Digital marketing strategies

Why a friendly store layout boosts customer spending

By Franco Breciano
23 June, 2025

2 min read

A welcoming store layout can make shoppers stay longer and spend more. U.S. small and mid-sized merchants can tweak their shop’s flow with easy changes […]

Digital marketing strategies Google Maps

7 Best AI Tools for Small Businesses in 2024: Boost Efficiency and Growth

By Franco Breciano
11 July, 2024

5 min read

In today’s fast-paced business world, small business owners are constantly looking for ways to stay competitive and efficient. At RAY, we’ve had the privilege of […]

Digital marketing strategies WhatsApp For Business

How and why to add WhatsApp to a website

By Franco Breciano
20 May, 2023

6 min read

Companies are constantly searching for new strategies to increase their profitability. It is widely known that, to achieve this goal, the key is to improve […]

Digital marketing strategies Local Business Marketing

Setting Up a Facebook Business Page for Success

By Franco Breciano
20 May, 2023

4 min read

If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the […]

Digital marketing strategies

A mini guide to marketing for Small Businesses

By Franco Breciano
20 May, 2023

3 min read

The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is […]

Digital marketing strategies Local Business Marketing User Generated Content

5 ways to generate sales with user generated content

By Franco Breciano
20 May, 2023

How to sell more with user generated content.png

6 min read

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or […]

Digital marketing strategies

How, when and what types of GIFs to use with clients

By Franco Breciano
20 May, 2023

5 min read

If a picture is worth a thousand words, a GIF speaks volumes. GIFs are now integral to how we interact online. New updates to messaging […]

Digital marketing strategies

How to Add Facebook Messenger to Your Website

By Franco Breciano
20 May, 2023

6 min read

Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of […]

Digital marketing strategies Local Business Marketing

How to choose a category for Your Facebook Page

By Franco Breciano
20 May, 2023

Como integrara Facebook Messenger a website

11 min read

Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. […]

Digital marketing strategies Google Maps Local Business Marketing

How to use Waze local Ads?

By Franco Breciano
20 May, 2023

4 min read

Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of […]

Digital marketing strategies Google Maps Local Business Marketing

Make your website work smarter, not harder.

By Franco Breciano
20 May, 2023

5 min read

It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to […]

Digital marketing strategies

How millennials generations expect to connect

By Franco Breciano
20 May, 2023

5 min read

Millennials are one of the most misunderstood generations. And with their tech savviness, preference for brevity, and arsenal of millennial terminology (see previous “spill the […]

Category: Digital marketing strategies

How to use free local Listings to get your store found online

How to Use In-Store Promotions to Drive Same-Day Sales

The Quick Guide to Collecting Customer Reviews Right at the Counter

Why a friendly store layout boosts customer spending

7 Best AI Tools for Small Businesses in 2024: Boost Efficiency and Growth

How and why to add WhatsApp to a website

Setting Up a Facebook Business Page for Success

A mini guide to marketing for Small Businesses

5 ways to generate sales with user generated content

How, when and what types of GIFs to use with clients

How to Add Facebook Messenger to Your Website

How to choose a category for Your Facebook Page

How to use Waze local Ads?

Make your website work smarter, not harder.

How millennials generations expect to connect

You May Also Like:

How to use free local Listings to get your store found online

How to Use In-Store Promotions to Drive Same-Day Sales

Why a simple loyalty card can keep your customers coming back

The Quick Guide to Collecting Customer Reviews Right at the Counter

The power of seasonal decor

Why a friendly store layout boosts customer spending

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