Digital marketing strategies

7 Best AI Tools for Small Businesses in 2024: Boost Efficiency and Growth

By Martin Robaldo
11 July, 2024

5 min read

In today’s fast-paced business world, small business owners are constantly looking for ways to stay competitive and efficient. At RAY, we’ve had the privilege of […]

Digital marketing strategies WhatsApp For Business

How and why to add WhatsApp to a website

By Franco Breciano
20 May, 2023

6 min read

Companies are constantly searching for new strategies to increase their profitability. It is widely known that, to achieve this goal, the key is to improve […]

Digital marketing strategies Local Business Marketing

Setting Up a Facebook Business Page for Success

By Franco Breciano
20 May, 2023

4 min read

If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the […]

Digital marketing strategies

A mini guide to marketing for Small Businesses

By Franco Breciano
20 May, 2023

3 min read

The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is […]

Digital marketing strategies Local Business Marketing User Generated Content

5 ways to generate sales with user generated content

By Franco Breciano
20 May, 2023

How to sell more with user generated content.png

6 min read

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or […]

Digital marketing strategies

How, when and what types of GIFs to use with clients

By Franco Breciano
20 May, 2023

5 min read

If a picture is worth a thousand words, a GIF speaks volumes. GIFs are now integral to how we interact online. New updates to messaging […]

Digital marketing strategies

How to Add Facebook Messenger to Your Website

By Franco Breciano
20 May, 2023

6 min read

Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of […]

Digital marketing strategies Local Business Marketing

How to choose a category for Your Facebook Page

By Franco Breciano
20 May, 2023

Como integrara Facebook Messenger a website

11 min read

Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. […]

Digital marketing strategies Local Business Marketing Local SEO

How to use Waze local Ads?

By Franco Breciano
20 May, 2023

4 min read

Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of […]

Digital marketing strategies Local Business Marketing Local SEO

Make your website work smarter, not harder.

By Franco Breciano
20 May, 2023

5 min read

It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to […]

Digital marketing strategies

How millennials generations expect to connect

By Franco Breciano
20 May, 2023

5 min read

Millennials are one of the most misunderstood generations. And with their tech savviness, preference for brevity, and arsenal of millennial terminology (see previous “spill the […]

Digital marketing strategies

Email or SMS campaigns: how to create them

By Franco Breciano
20 May, 2023

2 min read

After customer signup through Wifi captive portals, QR Codes or simply by adding them to our CRM, RAY can send Marketing Campaigns to all of […]

Digital marketing strategies Online Reputation

TripAdvisor for restaurants: the importance of being listed

By Franco Breciano
20 May, 2023

4 min read

It’s highly probable that at some time in your life you have used the TripAdvisor website to see information about travel, hotels, restaurants and tourism […]

Digital marketing strategies

Restaurant strategies to attract customers on special dates

By Franco Breciano
20 May, 2023

3 min read

The Restaurant industry has several difficulties that few can overcome. The main obstacle is attracting, retaining and building customer loyalty. That is why it is […]