You probably have a personal LinkedIn profile, but if you’re not actively looking for new career opportunities, you may not use it much. In this article we’ll explain how create a LinkedIn business account and why it’s so important.
Read more about this topic in: What is LinkedIn
1. Why your company is important on LinkedIn
You may be wondering why you should go to the trouble of creating a LinkedIn company page, well here are some of the main reasons to do so:
1.1. Lead generation
LinkedIn is a great place to reach potential customers. In fact, it is 277% more effective at generating leads than Twitter and Facebook. Not surprisingly, 79% of marketers consider LinkedIn to be a very good source of leads, and 80% of B2B social media marketing leads come from this platform.
There’s a lot of talk these days about the importance of hiring top talent in publications like Inc, Entrepreneur and Forbes. And it makes sense.
After all, recruiting and retaining exceptional people is one of the biggest challenges in running a business, and the stakes are high.
Now, think about it: What’s the best way to contact a professional who impressed you but you don’t know personally? Exactly. LinkedIn.
If you send them an email, they’ll want to see you and review your LinkedIn profile anyway, so why not save them the trouble and contact them directly on the platform?
This way, they can check your profile with one click and make sure you’re a trustworthy person.
And with another click, they can visit your company page to evaluate if it’s a place they’d like to work.
And what about people who are actively looking for their next career opportunity?
Well, they’re also on LinkedIn, looking for job openings. They may come across your job posting through their network, even if they haven’t heard of your company before.
In short, if you want to attract top talent, creating a company account on LinkedIn is a must (in fact, not having one might even drive away exceptional people because it will look suspicious).
You probably want to get media coverage – who doesn’t like free publicity, right?
Well, if you want to increase your chances of getting it, it’s important to understand how it works:
A writer receives an assignment from an editor that requires mentioning a company in your industry. That writer decides to mention your company. Then, they go to your company’s website to get the necessary information. However, if they don’t find what they need on your website, the next place they go is LinkedIn.
So what happens if they don’t find the information on LinkedIn either?
Simple. The writer dismisses the idea of mentioning your company and goes to one of your competitors instead. Therefore, it’s critical to make sure your company has an excellent website and a solid LinkedIn page.
2. How to create a company account on LinkedIn
Fortunately, the process of creating a LinkedIn company page is very easy and you can do it today:
2.1. Step 1
Go to your LinkedIn home page and click on the “Work” icon in the upper right corner:
2.2. Step 2
Select the option “Create a company page”.
2.3. Step 3
Choose either the “Small Business” or the “Medium to Large Business” option, depending on the size of your company.
2.4. Step 4
Enter the page identity details, company or institution details and profile details.
2.5. Step 5
Click on “Create page”. And you’re done! You now have all the necessary steps to create your company page on LinkedIn.
Don’t forget to verify that you have the right to act on behalf of the company by checking the box:
3. Optimize your LinkedIn business account
The process of creating your LinkedIn company page consists of 5 steps, but that’s just the beginning. If you want to get results, you will also need to optimize your business account by considering the following key aspects:
3.1. Create an attractive account on LinkedIn using “About”.
When visitors click on your company profile on LinkedIn, the “About” page is the first thing they see. Here are three things you should do:
- Tell your story: Instead of simply presenting facts, tell a compelling story. People will remember and associate your company with a memorable story.
- Highlight the benefits: Instead of just listing the features of your products or services, convey the value they provide. Explain how they will improve your customers’ lives and what benefits they will get from using them.
- Provide social proof: Add customer testimonials, media mentions or features in well-known publications to support your company’s credibility. Social proof helps build trust and reduces potential customers’ doubts.
3.2. Highlight the benefits of your products or services
When we talk about selling your products or services, we don’t mean asking for money directly in return. What you have to do is to convey the value that your products or services offer.
It is crucial to understand the difference between features and benefits:
- A feature is a quality or attribute of a product (e.g., “these shoes are waterproof”).
- A benefit is the value the customer will get from using that product (e.g., “these shoes will keep your feet warm and dry”).
It is important to focus on the benefits rather than simply listing the features of your products or services. Don’t just tell people what your product does, explain how it will improve their lives.
We are social beings by nature. When we are unsure about something, we tend to look to others for guidance.
That’s why social proof is so important. No one likes to be the first to try something new.
Well, that’s not always true. There are people who like to try everything new that comes along.
But most people aren’t like that. They don’t like to take risks with an unknown company. They prefer a sure thing.
Providing social proof can help undecided prospects make a decision.
An About page that tells your customers’ stories and the benefits they gained from your product or service is a great way to introduce your company to potential customers on LinkedIn.
We hope this article has helped you understand how to create a business account on LinkedIn and why it is important for your company to have visibility on this professional network.
Remember, to improve your online presence and stand out on Google and Google Maps, having a ra comprehensive solution that can help you improve your Google reviews, rank high in search results and provide an exceptional customer experience.
4. Keep learning with these articles
Hopefully, by now you have a solid understanding of how to create a business account on LinkedIn, you can continue reading more articles that will help your brand or business in our Blog.