How and why to add WhatsApp to a website

Companies are constantly searching for new strategies to increase their profitability. It is widely known that, to achieve this goal, the key is to improve the consumer experience. At the center of that experience we find the interaction between brand and user. In this sense, what commands today is the conversation. And to communicate, no better channel than WhatsApp. This article How and why to add the WhatsApp icon to your website

This is the result of a trend that is here to stay: conversational marketing. People want to connect with brands through the means they consider most natural and accessible and WhatsApp is one of them.

Currently, the app has more than 2 billion users around the world. Undoubtedly, this is an option to consider as a contact channel for companies.

Have you considered putting the WhatsApp icon on your website? If you haven’t, in this article we tell you why you should do it and how to incorporate it.

1. WhatsApp statistics

WhatsApp statistics as for the time people spend in it, they are amazing:

  • It has more than 500 million active users per day.
  • More than 65 billion messages are sent daily.
  • 100 million voice calls are made.
  • There are also more than 55 million video calls.
  • The average user opens WhatsApp 23-25 times a day.
  • More than 450 million users post statuses every day.

Definitely, these figures only confirm something that is already a fact: WhatsApp is a channel with great potential for companies.

What would be the way to use it? One of the alternatives is to include the Click to WhatsApp. This implies incorporating the app icon on your website. The objective is that users can communicate directly through their cell phone.

2. WhatsApp icon on your website, why include it?

83% of consumers say that comfort is a key factor in their shopping experience. Hence, it is essential that companies can facilitate it through their contact channels.

By including the Click to WhatsApp function on your website, communicating with your company will be as simple as pressing a button for users. Seconds later, they will already be in your chat window in the application sending your query.

This provides another advantage: the speed with which interactions can occur. If users find something on your site that interests them, they will click on the WhatsApp icon to get an immediate response.

Of course, this also represents the challenge of being there at the moment when consumers contact the company.

And what can we say about leads to WhatsApp? Can this app help your business to generate new contacts and registrations? According to statistics, WhatsApp can increase the conversion rate up to 113%. This percentage is based on the cases in which companies write to a user through the app, after a first contact by other means.

Let’s imagine how many leads to WhatsApp could be generated if it is the user who makes a first contact through the application. 

3. Chat and build relationships with WhatsApp

And as if all of the above were not enough, we return to the beginning. If there is something that WhatsApp allows companies, it is the possibility of talking with users.

Interactions through WhatsApp allow businesses to chat with consumers. They feel that they are talking to a person, who understands and listens to them, which contributes to increasing their satisfaction with the brand.

When the experience becomes conversational, it is much easier to generate a relationship that users perceive as valuable.

This can be key to the profitability of the business. Suffice it to say that 73% of consumers say that experience is an important factor in their purchasing decisions. Even behind the price and quality of the product. 

As we can see up to here, putting a WhatsApp icon on your website can give you great advantages. It only remains to know how to do it.

4. How to put the WhatsApp icon on your website?

There are several ways to include Click to WhatsApp on your website. Next, we share with you the option that the application itself offers through its API.

For some time, WhatsApp has provided links on its website. These allow the so-called click-to-chat of the app to be integrated into any part of a website.

Integrating the WhatsApp icon with this alternative is very simple. In fact, you just need to add your custom link to an image, button, or any call to action.

Thus, you will allow users to open WhatsApp from your website and communicate with your business from there.

To create your Click to WhatsApp you must enter the phone number of your company following this link:

For example, if your company is in Argentina you will have to include the country code “54”, a “9” between the country code and the area code and remove the prefix “15”. The final number must have 13 digits: 549XXXXXXXXXX.

The custom link would be as follows:

5. An advantage for local businesses

Imagine that a user is looking for a business with the function “near me” in Google Maps. In the results, your company appears. The person reviews the reviews and decides to enter your website.

Once there, evaluate in detail the product you were looking for. However, they have little time to travel to your business and fear that there is no product available. You want to make a quick query, so avoid the form. Nor does he want to make a phone call. 

By having the WhatsApp icon on your website, the user will most likely use it to send you a message and make a query. In addition, the most likely thing is that you will make a sale that day.

The App icon on your website is the ideal complement to your local marketing strategy.

6. Improve the online reputation of your business with RAY

Do you want people to speak well of your brand online? With an adequate strategy you can improve the user experience and with it, the online presence of your business.

The best: you don’t have to spend all your time on homework. You only need the right tool.

Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.