We have all googled, at times, hotels for our vacations. We take into account if it is nice, large, comfortable, with a good location and a good breakfast, with a single or double room, with a pool or gym. Thousands of options exist when choosing where to stay. That is why the information and about reputation the place in the Google profile is so important.
This helps users who are searching for hotels to see all the features and choose based on that.
Other extremely important aspects that help a lot in this choice are the opinions and comments of other people regarding the hotel.
Thus, whoever reads, takes or not the reviews of those who have already lived the experience.
Google now accepts more than 100 hotel new attributes
Potential hotel guests can use Google to easily find answers to questions such as “Is parking available on site?” “Do you have a gym?” or “is breakfast included?”
Adding in all the quirks of the place offers a great opportunity to make it easy for potential guests to find a hotel they like.
Google will display that information in the Details section of the Google My Business profile. This will make a hotel property more recognizable in that search.
Just as important as the description of the hotel’s features are the online reviews, scores and recommendations from other customers; since the opinions of others are key to finish making a decision.
According to Harvard, reviews are the second most important variable for ranking on Google and 97% of consumers read reviews. (Source Reviews, Reputation, and Revenue: The Case of Yelp.com)
Additionally, 85% of consumers trust reviews as much as recommendations from friends and family members. (Source https://www.brightlocal.com/learn/local-consumer-review-survey/)
For these reasons, it is so valuable to respond to reviews, be attentive to customer needs, avoid detractors and negative comments, reverse confusing situations and keep the Google My Business profile updated.
If you want your hotel’s Google My Business profile to be the order of the day, active and attentive to potential new customers; if you have to answer all inquiries and reviews instantly; in case that you need to detect the detractors and change the situation with them; if you want to improve your positioning in Google and make your hotel one of the first on the list ..
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