Gym ‘Near Me’: how to rank high on Google

In today’s digital age, where searching for information and services is primarily done through mobile devices and computers, getting your gym to stand out in “Near Me” search results has become a strategic priority to attract local customers.

The “Near Me” feature of search engines uses geolocation to provide users with relevant and convenient options in their immediate neighborhood. For gym owners, this means an invaluable opportunity to increase the visibility of their business and engage an audience looking for nearby workout options.

In this article, we’ll explore effective strategies to optimize your gym’s online presence and ensure it appears at the top of “Near Me” search results. From managing profiles on key platforms to optimizing your website and interacting with customer reviews, we’ll discover how to stand out in the digital age and attract local customers effectively.

1. Local search statistics affecting your store

Statistics are the beacon that guide our strategies. When it comes to local SEO, these figures reveal an undeniable reality: local search is booming, and its influence on consumer behavior is profound.

Picture this: 92% of internet users still resort to local search, even in the age of mobile apps. And what about the fact that more than 50% of searches for gym “near me” result in same-day visits to a physical store?

Here are some shocking statistics that shed light on the growing importance of local SEO.

  • 46% of searches have local intent.
46% de las búsquedas tienen intención local
46% of searches have local intent
Almost all consumers already read and/or write reviews online.
  • 86% of people search for a business location on Google Maps. Source: HubSpot
Busqueda la ubicación de un negocio en Google Maps.
Search the location of a business on Google Maps.
  • 88% of consumers who conduct a local search on a mobile device visit or call the company within 24 hours. Source: Localiq
Búsqueda local en un dispositivo móvil
local search on a mobile device
presencia de SEO local
Local SEO presence
  • 97% of people learn more about a local company online than anywhere else. Source: BrightLocal
 Estadística de empresa local
Local company statistics

1.1. What is local SEO?

SEO local is the process of optimizing your online presence to increase local traffic, visibility and brand awareness. Common local SEO tasks include:

  1. Optimizing the profile of your commercial branches on Google
  2. Find keywords related to local searches
  3. Create relevant content for potential customers near the branch office

And any business that has a physical location or services a geographic area can benefit from local SEO, as can your gym to show up in “near me” searches. Here’s an example of a local search result on Google:

Ejemplo de búsqueda en Google: Restaurante cerca de mi
Example of a Google search

Read more about it here: Complete guide to Local SEO [2023]

1.2. Report: proximity searches

Is it better to be recognized or to be reachable? The answer, without a doubt, is both. We examined an extensive set of 450,000 establishments, ranging from small businesses to well-known brands in Spain, Mexico, Brazil, Colombia, Chile and Argentina. The goal was to see how local Google searches, specifically those related to brands and categories such as those in the “Gym near me” field, impact these types of businesses and how consumers search for nearby establishments.

Whether you’re looking to refine marketing strategies for your gym, or you oversee local marketing initiatives for several small businesses in the industry, this study is essential.
Study of local searches in Google.

2. How do I get my business (Gym) to show up in searches near me?

Now it’s time to create a strategy so that you can increase your local rankings and increase traffic. The following steps will help you do that:

2.1. Conduct local keyword research

Keyword research for local SEO is the process of finding keywords that people use when searching for local products and services.

Ranking for these keywords generates highly targeted local traffic to your site and sends you more customers.

To get started, you need a short list of keywords that people can use to find your gym. Here are a few different ways to get started:

Uses Google’s autocomplete feature

Google autocomplete is a feature of Google Search that makes it faster to complete searches when you start typing. 

The goal is to save users time by predicting what they will search for. This is because Google’s autocomplete predictions depend in part on your location.

Ejemplo de búsqueda para autocompletar en Google
Google autocomplete search example

All of these locations are near Arcadia or in California. So, to find valuable local keywords, start typing in keywords related to your business.

For example, if you have a gym, type “Gym” into Google to get a list of local keyword suggestions.

Try combinations of different local keywords. You should have a list of keywords for your Gym’s SEO in no time.

Take advantage of Google Keyword Planner

The Google Keyword Planner helps you find keywords for paid search campaigns. But it’s also great for discovering new keywords related to your business.

Start by going to the “Discover new keywords” section.

Sección: Descubrir nuevas palabras clave en el planificador de Google
Section: Discovering new keywords in Google Planner

Click on the “Start with a website” tab. Then, enter the domain of one of your competitors.

Sección: Descubrir nuevas palabras clave en el planificador de Google 2
Section: Discovering new keywords in Google Planner 2

Click on “Get Results” and Google will suggest a bunch of keywords based on the terms that appear on that page.

Sección: Descubrir nuevas palabras clave en el planificador de Google 3
Section: Discovering new keywords in Google Planner 3

Repeat the process with three of your main competitors and add all relevant keywords to your list. 

2.2. Optimize your Google business profile

A Google business profile is a free business listing with information about your business. 

It provides you with details such as location, services, products and photos.

Google will then include it in local search results.

Read more in: Create your Google My Business account

Optimizing your business profile is one of the most important local SEO tasks, according to Google.

Which means you need to create a Google business profile if you want to have any chance of ranking well in local searches.

Here are some tips on commercial profiles:

  • Set detailed business hours (including holidays)
  • Select several attributes to describe your Gym (e.g., Wi-Fi, etc.)
  • Upload photos and videos regularly (promotes participation and improves rankings)

2.3. Encourages online reviews

Reviews and testimonials build customer confidence.

They provide social proof, validate the experience and give potential buyers confidence in your business.

Consumers read reviews regularly and consider them essential.

In addition, Google recommends responding to reviews to show that you value your business and customer feedback.

Ejemplo de respuesta a una reseña de un cliente
Example of a response to a customer review

Read more about it at: How to see my Google reviews and improve online presence

Here are some more tips for online reviews:

  • Verify your business profile (to respond to a review, you must be a verified business)
  • Remind customers to leave reviews (you can create and share a link in the Google business profile)
  • Do not offer or accept money in exchange for reviews (it is against Google’s terms)

3. Improve the SEO of your website

Website SEO optimization involves improving the pages of your site so that they rank higher in natural search results, and is an essential component in your marketing strategy to highlight your gym near me. Building a strong position in organic results significantly increases your chances of gaining visibility in the local results set.

We hope this article has helped you understand how to get your gym to show up in Google’s “Near Me” results.

Remember, to improve your online presence and stand out on Google and Google Maps, having a review and customer experience management strategy can make all the difference. You can count on RAY, a comprehensive solution that can help you improve your Google reviews, rank high in search results and provide an exceptional customer experience.

4. Keep learning with these articles

Hopefully, at this point you will have no problems to start working on your Gym’s local SEO. You can continue reading more articles that will help your brand or business in our Blog.

Simón González

Content Hub Creator