How to get more customers with Google My Business?

Since Google is perhaps the most visible review platform, having a profile on Google My Business will give you many benefits such as: positive customer experience and engagement, photos, building trust with comments, updates directed at customers, questions and information about how consumers interact with your profile.

Also, this profile will provide users with the necessary contact information such as the days and times to get to your business.

In addition, it places your business on Google Maps, making it easier for people to find your place.

Almost the 30% of searches on Google they trigger a purchase, and 72% of people who perform a search visit a business within a five-mile radius. Google My Business targets these search engines and turns them into potential customers. *

7 steps to create your business profile in Google My Business

  • Sign in to a Google account associated with your business.
  • Visit Google My Business: To get started, click on “Manage Now” in the upper right corner.
  • Enter your business information: During registration, Google requests that you enter the name and location of your business.
  • Verify your business: To avoid fake profiles, Google requires you to verify your Google My Business account. The most common way to verify your business is by mail. Google will send a letter with a verification code to your physical address and then all you have to do is enter the verification code to access your profile.
  • Add as much information as possible: eThis will provide potential customers with valuable information. Give Google more information to rank your information in search queries.
  • Include keywords: Google My Business profiles should contain relevant keywords to help customers find your business. 
  • Request reviews: Positive reviews make your business more likely to appear in search results, so get as many reviews as possible.

Google My Business Insights

Google My Business Insights gives you valuable data on how your customers are discovering your business.:

This data can help you better understand how to improve the overall visibility of your business and show it as high as possible in related searches.

According to the client’s need, they can discover your business when they type their name in the search bar or they can discover it after entering a more generic search term.

When customers search for your business directly, it is because they are more secure in their search process. Therefore more likely to contact your business using the contact information that appears in the Knowledge Panel.

To find out the type of customer search, Google My Business has a “Search Queries”; section that shows you the exact search terms that customers are using to discover your business.

Knowing these terms, you can make sure that search is optimizing your profile so that more customers can discover it in this way.

In addition, in your Google My Business profile you can add photos of your business or your services. The address of your store and how to get there, the phone number and the best times to visit your business.

A profile on Google My Business allows you to easily connect with customers on Google search and Maps for free.

In addition, you can post: photos and offers on your profile to show the products and services; you provide and give customers reasons to choose you. The telephone number of your premises and the address to facilitate the users the way to find you; and, also, discover how customers interact with your profile.

Improve the online reputation of your business with RAY

Do you want people to speak well of your brand online? With an adequate strategy you can improve the user experience and with it, the online presence of your business.

The best: you don’t have to spend all your time on homework. You only need the right tool.

Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.