Local business - The marketing menu

Local SEO Myths Busted: How Small Businesses Can Win on Google

By Ian Mackern
8 July, 2025

Screenshot of a Google Maps search for restaurants in Miami, showing local listings, ratings, and a city map with red location pins. — A strong Google Business Profile helps your restaurant stand out in local searches like this one.

8 min read

Still think a Google listing and a few reviews are enough? This guide debunks 6 common local SEO myths and shows what small businesses can do to truly rank and grow.

How to use free local Listings to get your store found online

By Ian Mackern
25 June, 2025

A free Google Business Profile helps small businesses get found online and attract local customers.

2 min read

Free local listings can drive foot traffic and real-world sales for small stores. Discover how to use platforms like Google Maps and Yelp to boost visibility—then manage everything easily with RAY.

Customer Experience Digital marketing strategies Local Business Marketing

How to Use In-Store Promotions to Drive Same-Day Sales

By Ian Mackern
25 June, 2025

Sidewalk sale chalkboard sign outside a local store — Flash sale chalkboard signs create urgency and attract immediate purchases.

2 min read

In-store promotions are a powerful way for small businesses to drive same-day sales. With just a few low-cost strategies—and the right tools from RAY—you can turn foot traffic into fast revenue.

Customer Experience Google Maps Local Business Marketing Loyalty

Why a simple loyalty card can keep your customers coming back

By Ian Mackern
25 June, 2025

2 min read

Loyalty cards are a low-cost, high-impact way for small businesses to build lasting customer relationships. Learn how RAY helps make loyalty simple and powerful.

Digital marketing strategies Local Business Marketing Online Reputation Online Reviews

The Quick Guide to Collecting Customer Reviews Right at the Counter

By Ian Mackern
24 June, 2025

Employee and customer at a store counter using a QR code to leave a review, with a 4-star rating and article title. — Asking for reviews at checkout is easier than you think—especially with a QR code and a smile.

3 min read

Discover how collecting customer reviews at checkout can boost your store’s reputation, trust, and sales—with simple tools like QR codes and RAY.

Customer Experience Google Business Profile Google Maps

The power of seasonal decor

By Ian Mackern
24 June, 2025

A cozy restaurant setup with sparkling Christmas lights and a holiday table setting, perfect for attracting guests during the festive season.

2 min read

Discover how festive decor—like this warmly lit holiday table—can transform your restaurant, boost foot traffic, and create lasting memories for guests.

Local Business Marketing

Cost-effective resources to help small businesses grow

By Franco Breciano
20 May, 2023

4 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help stretch your money. Fortunately, there are several free or cost-effective […]

Local Business Marketing

The convenience economy -what it means for local business.

By Franco Breciano
20 May, 2023

5 min read

The convenience economy is here.If you put off purchasing your anniversary gift, you can rely on two-day shipping; it’s just one click away. After drinking, […]