Business hours on Google: keep the updated or lose customers

Now business owners really have a reason to make sure their business hours are correct in online directories. First reported by Android Police, also pushed out by Search Engine Roundtable, Google Maps will now suggest to potential customers to abandon a destination if the arrival time is later than a store’s hours of operation. All the more reason to make sure you update business hours on Google.

This feature will become extremely important for brick and mortar businesses that are taking advantage of local Google search. For example, a searcher might search “burger joints” and be served local restaurants. If that restaurant displays hours outside the time that the search occurs, the business could lose that potential customer. It will also occur in hours that will be closed when the search engine arrives at the place of business. This highlights the importance of online continuity between various platforms and having online directory entries for your business identical.

Google maps

How To Update Business Hours on Google

If you haven’t already taken the time to update business hours on Google, do so by claiming your business at Google My Business, or following the steps outlined in our step-by-step article that shows how to setup and optimize your Google Plus business page.

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Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.