Franco Breciano - RAY BLOG

Google MyBusiness

Google My Business Posts: how to use them [2024]

By Franco Breciano
20 May, 2023

5 min read

For millions of local business owners, Google My Business is a customer’s first impression of your business. Just by looking at a GMB profile in […]

Google Local Business Marketing

How to categorize a Local Business according to Google

By Franco Breciano
20 May, 2023

6 min read

More than 3 billion searches start on Google every single day. To help all those queries find what they’re after, the search engine introduced Google […]

Digital marketing strategies Local Business Marketing

How to choose a category for Your Facebook Page

By Franco Breciano
20 May, 2023

Como integrara Facebook Messenger a website

11 min read

Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. […]

Google MyBusiness Local Business Marketing

7 steps to optimize SEO in Google My Business

By Franco Breciano
20 May, 2023

7 min read

You’re hungry, and you need to find somewhere to eat. You’re running low on energy and need a quick coffee break. You just got an […]

Digital marketing strategies Local Business Marketing Local SEO

How to use Waze local Ads?

By Franco Breciano
20 May, 2023

4 min read

Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of […]

Digital marketing strategies Local Business Marketing Local SEO

Make your website work smarter, not harder.

By Franco Breciano
20 May, 2023

5 min read

It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to […]

Local Business Marketing

The convenience economy -what it means for local business.

By Franco Breciano
20 May, 2023

5 min read

The convenience economy is here.If you put off purchasing your anniversary gift, you can rely on two-day shipping; it’s just one click away. After drinking, […]

Local Business Marketing Local SEO

How to take full advantage of “near me” searching

By Franco Breciano
20 May, 2023

6 min read

The name Google started as a typo of the number googol (1.0 × 10100). In 2006, it became an official verb in the Oxford English […]

Digital marketing strategies

How millennials generations expect to connect

By Franco Breciano
20 May, 2023

5 min read

Millennials are one of the most misunderstood generations. And with their tech savviness, preference for brevity, and arsenal of millennial terminology (see previous “spill the […]

WhatsApp For Business

RAY integrates to WhatsApp for Business, ¿how does it work?

By Franco Breciano
20 May, 2023

2 min read

At RAY we add WhatsApp to our tools so that anyone who has configured alerts receives one at the exact moment in which a customer […]

Digital marketing strategies

Email or SMS campaigns: how to create them

By Franco Breciano
20 May, 2023

2 min read

After customer signup through Wifi captive portals, QR Codes or simply by adding them to our CRM, RAY can send Marketing Campaigns to all of […]

Surveys

What are in-store visitor surveys for?

By Franco Breciano
20 May, 2023

2 min read

Knowing your customers is the key to the success of your business. Knowing your tastes, interests and satisfactions, your opinions and comments, you will be […]

Google MyBusiness

How to get more customers with Google My Business?

By Franco Breciano
20 May, 2023

4 min read

Since Google is perhaps the most visible review platform, having a profile on Google My Business will give you many benefits such as: positive customer […]

Online Reputation Online Reviews

3 ways reviews can helps your business

By Franco Breciano
20 May, 2023

2 min read

In recent years, reviews on Google have become an extremely important factor for store owners. They improve their online reputation and, therefore, increase their sales. […]

Digital marketing strategies Online Reputation

TripAdvisor for restaurants: the importance of being listed

By Franco Breciano
20 May, 2023

4 min read

It’s highly probable that at some time in your life you have used the TripAdvisor website to see information about travel, hotels, restaurants and tourism […]

Local SEO Online Reputation