RAY BLOG

Local SEO

Affordable Local SEO: DIY Tools for SMBs [2024]

By Martin Robaldo
14 November, 2024

A woman looking for Affordable Local SEO

5 min read

Local SEO is essential for small businesses looking to attract customers in their area. However, many businesses shy away from SEO due to the costs […]

How Local Brands use AI: 5 real examples

By Franco Breciano
12 November, 2024

4 min read

Remember the days of running your business locations with spreadsheets and sticky notes? Those days are ending. Local brands like yours are discovering that AI […]

Online Reviews

Google Review: How to Answer them and Free Templates

By Martin Robaldo
23 July, 2024

6 min read

In today’s digital landscape, Google reviews are a powerful tool for any business. They not only influence potential customers’ purchasing decisions, but also directly affect […]

Customer Experience Online Reviews

Restaurant Reputation Management: Why It Matters and How to Do It Right

By Martin Robaldo
12 July, 2024

Restaurant Reputation Management picture

5 min read

In today’s digital age, a restaurant’s reputation can make or break its success, something that we have definitely seen with our clients. With the vast […]

Digital marketing strategies Local SEO

7 Best AI Tools for Small Businesses in 2024: Boost Efficiency and Growth

By Martin Robaldo
11 July, 2024

5 min read

In today’s fast-paced business world, small business owners are constantly looking for ways to stay competitive and efficient. At RAY, we’ve had the privilege of […]

Customer Experience

Comprehensive Guide to Feedback Management: What is, Key Factors and Top Tools in 2024

By Martin Robaldo
10 July, 2024

5 min read

In this complete guide, we are going to dive deep in to all the thing that you need to know about Feedback management. What is […]

Local SEO

Mastering Local SEO for Franchises: The Definitive Guide for your Business

By Martin Robaldo
4 July, 2024

6 min read

As a franchise owner, operator or part of the marketing staff, you’re well aware of the unique challenges of managing multiple locations under a single […]

Local SEO

5 Best SEO Tools for Small Businesses in 2024: Boost Your Online Presence

By Martin Robaldo
2 July, 2024

6 min read

In today’s digital landscape, having a strong online presence is really a must for small businesses. That being said, we know that a lot of […]

Google MyBusiness

How to Attract More Visitors to Your Google Business Profile: A Comprehensive Guide

By Martin Robaldo
1 July, 2024

6 min read

Are you looking to boost your local business visibility and attract more customers? Your Google Business Profile (GBP) really can be a perfect resource to […]

Local SEO

What Are Local Citations?

By Franco Breciano
26 December, 2023

16 min read

The development and maintenance of local citations, frequently utilizing a local citation service, is a crucial component of an effective local SEO plan. As a […]

Local SEO

Top Free USA Business Directories

By Franco Breciano
22 December, 2023

2 min read

Enhancing your digital presence through the top free USA Business Directories, also known as citation building, is a crucial component of your online marketing plan. […]

Featured Local SEO

Local Search Ranking Factors 2023

By Franco Breciano
29 November, 2023

18 min read

1. What are Google’s Ranking factors? The 2023 study identified 149 potential elements that experts in local search believe may influence how Google ranks businesses […]

Featured Google MyBusiness

How to verify a Google My Business profile [2024]

By Franco Breciano
18 October, 2023

5 min read

In order for your business to have a greater reach and to be seen by more people who search on the Google map, it is […]

Online Reviews

How to leverage Google reviews to sell more

By Simón González
2 October, 2023

6 min read

If you are a small business owner and you don’t pay attention to Google reviews, you are wasting a great opportunity for growth. Google reviews […]

Google MyBusiness Online Reviews

Beauty center Near Me: how to rank high in Google searches

By Simón González
2 October, 2023

7 min read

In today’s digital age, where searching for information and services is primarily done through mobile devices and computers, ranking high in Beauty center Near Me […]

Featured

What are KPIs: the north star of every successful company

By Simón González
2 October, 2023

7 min read

1. What is a key performance indicator (KPI)? KPIs (Key Performance Indicators) are those important numbers that measure how your business is doing overall in […]