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Author: Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.
Digital marketing strategies

Why a friendly store layout boosts customer spending

  • By Franco Breciano
  • 23 June, 2025
2 min read

A welcoming store layout can make shoppers stay longer and spend more. U.S. small and mid-sized merchants can tweak their shop’s flow with easy changes […]

Google Maps

Affordable Local SEO: DIY Tools for SMBs [2024]

  • By Franco Breciano
  • 14 November, 2024
A woman looking for Affordable Local SEO
5 min read

Local SEO is essential for small businesses looking to attract customers in their area. However, many businesses shy away from SEO due to the costs […]

AI

How Local Brands use AI: 5 real examples

  • By Franco Breciano
  • 12 November, 2024
4 min read

Remember the days of running your business locations with spreadsheets and sticky notes? Those days are ending. Local brands like yours are discovering that AI […]

Online Reviews

Google Review: How to Answer them and Free Templates

  • By Franco Breciano
  • 23 July, 2024
Full Google Reviews template guide
6 min read

In today’s digital landscape, Google reviews are a powerful tool for any business. They not only influence potential customers’ purchasing decisions, but also directly affect […]

Customer Experience Online Reviews

Restaurant Reputation Management: Why It Matters and How to Do It Right

  • By Franco Breciano
  • 12 July, 2024
Restaurant Reputation Management picture
5 min read

In today’s digital age, a restaurant’s reputation can make or break its success, something that we have definitely seen with our clients. With the vast […]

Digital marketing strategies Google Maps

7 Best AI Tools for Small Businesses in 2024: Boost Efficiency and Growth

  • By Franco Breciano
  • 11 July, 2024
BEST AI TOOLS FOR SMALL BUSINESSES
5 min read

In today’s fast-paced business world, small business owners are constantly looking for ways to stay competitive and efficient. At RAY, we’ve had the privilege of […]

Customer Experience

Comprehensive Guide to Feedback Management: What is, Key Factors and Top Tools in 2024

  • By Franco Breciano
  • 10 July, 2024
example of feedback management
5 min read

In this complete guide, we are going to dive deep in to all the thing that you need to know about Feedback management. What is […]

Google Maps

Mastering Local SEO for Franchises: The Definitive Guide for your Business

  • By Franco Breciano
  • 4 July, 2024
6 min read

As a franchise owner, operator or part of the marketing staff, you’re well aware of the unique challenges of managing multiple locations under a single […]

Google Maps

5 Best SEO Tools for Small Businesses in 2024: Boost Your Online Presence

  • By Franco Breciano
  • 2 July, 2024
image of the best local seo tools
6 min read

In today’s digital landscape, having a strong online presence is really a must for small businesses. That being said, we know that a lot of […]

Google Business Profile

How to Attract More Visitors to Your Google Business Profile: A Comprehensive Guide

  • By Franco Breciano
  • 1 July, 2024
How to Attract More Visitors to Your Google Business Profile A Comprehensive Guide
6 min read

Are you looking to boost your local business visibility and attract more customers? Your Google Business Profile (GBP) really can be a perfect resource to […]

Google Maps

What Are Local Citations?

  • By Franco Breciano
  • 26 December, 2023
16 min read

The development and maintenance of local citations, frequently utilizing a local citation service, is a crucial component of an effective local SEO plan. As a […]

Google Maps

Top Free USA Business Directories

  • By Franco Breciano
  • 22 December, 2023
2 min read

Enhancing your digital presence through the top free USA Business Directories, also known as citation building, is a crucial component of your online marketing plan. […]

Featured Google Maps

Local Search Ranking Factors 2023

  • By Franco Breciano
  • 29 November, 2023
18 min read

1. What are Google’s Ranking factors? The 2023 study identified 149 potential elements that experts in local search believe may influence how Google ranks businesses […]

Featured Google Business Profile

How to verify a Google My Business profile [2024]

  • By Franco Breciano
  • 18 October, 2023
5 min read

In order for your business to have a greater reach and to be seen by more people who search on the Google map, it is […]

Online Reviews

How to leverage Google reviews to sell more

  • By Franco Breciano
  • 2 October, 2023
6 min read

If you are a small business owner and you don’t pay attention to Google reviews, you are wasting a great opportunity for growth. Google reviews […]

Google Business Profile Online Reviews

Beauty center Near Me: how to rank high in Google searches

  • By Franco Breciano
  • 2 October, 2023
7 min read

In today’s digital age, where searching for information and services is primarily done through mobile devices and computers, ranking high in Beauty center Near Me […]

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