Learn with RAY - December 5, 2025

Best 12 Loyalty Programs for LATAM Restaurants

A complete guide for independent and mid-market restaurant brands in Argentina, Mexico, Colombia, Chile & beyond. Key Takeaways Introduction Latin America’s restaurant industry is fiercely competitive—and loyalty programs have become one of the most profitable tools for increasing visit frequency, ticket size, and customer lifetime value. But choosing the right loyalty program in LATAM is tricky. Each country uses different POS systems, WhatsApp is the primary communication channel for most consumers, and mid-market brands (like Temple or Almacén de Pizzas) need multi-location tools—not simple stamp cards. This guide breaks down the 12 best loyalty software platforms available for restaurants in Argentina, Mexico, Colombia, Chile, and Peru, based on: Let’s get into the ranking. 1. RAY – All-in-one Loyalty + Website + Direct Ordering Ideal for: Independent & mid-market brands wanting direct reservations, delivery, loyalty, and WhatsApp automation in one platform. RAY is the only platform purpose-built for LATAM restaurant growth—combining loyalty, online ordering, AI WhatsApp agents, reservations, email marketing, and SEO-optimized restaurant websites in one system. Restaurants like Temple (Argentina) and Oh! Mexico (Miami) have reported massive lifts in direct orders and reservations after switching to RAY. Key Features Pros Cons 2. Lealto Ideal for: Multi-location restaurant brands that want a fully branded mobile app for loyalty, marketing, and guest engagement. Lealto is one of the most sophisticated loyalty solutions in Latin America, known for building white-label customer apps for restaurants, coffee chains, and hospitality groups. Unlike simple points-and-stamps tools, Lealto is closer to a mini customer engagement platform, offering advanced features like gift catalogs, gamification, surveys, referrals, and multi-country rollouts. Why it’s strong in LATAM Key Features Pros Cons Pricing Custom quote. Pricing varies by: 3. Spoonity Ideal for: Quick-service restaurants, coffee chains, and multi-location brands with strong POS workflows. Spoonity is one of the most mature POS-integrated loyalty platforms globally — especially strong in markets where restaurants rely on Micros, NCR Aloha, PixelPoint, Clover, ICG, and Lightspeed, all of which are widely used in Mexico, Colombia, and Chile. Their LATAM footprint is expanding quickly thanks to seamless integration with POS and local payment gateways. Key Features Pros Cons Pricing Typically $800–$1,500 USD/month, depending on: 4. LdeLoyal Ideal for: Cafés, casual dining, and small-to-mid-size restaurant chains that want a simple, affordable loyalty program requiring no app download. LdeLoyal is one of the most innovative LATAM loyalty tools because customers join instantly with Apple Wallet or Google Wallet — similar to how airlines store boarding passes. This removes friction, especially in markets like Argentina, Chile, or Mexico, where consumers avoid downloading apps. Key Features Pros Cons Pricing Plans from $57 to $350 USD/month, depending on: 5. Scantastic Ideal for: Restaurants using QR menus heavily (very common in LATAM), especially cafés, bars, and hotels. Scantastic is one of the fastest-growing restaurant tech startups from Chile. Their genius move: customers who scan your digital menu QR automatically enter your loyalty ecosystem with zero friction. They have over 150+ locations, including Sheraton and Hilton hotels, and are expanding into Argentina, Mexico, and Brazil. Key Features Pros Cons Pricing Custom quote, budget-friendly to mid-range. 6. Open Loyalty Ideal for: Restaurant groups with internal engineering teams or agencies that want to build a completely custom loyalty solution. Open Loyalty is an API-first, headless loyalty engine used across retail, hospitality, and increasingly food service. It’s not restaurant-specific, but perfect for chains wanting to build loyalty into their own apps, kiosks, websites, or POS. Key Features Pros Cons Pricing Custom enterprise pricing; usually higher than SaaS options but more flexible long-term. 7. LoyaltyLion Ideal for: Restaurants that sell online via Shopify (meal kits, merchandise, frozen products) or hybrid models combining delivery + eCommerce. LoyaltyLion is a globally recognized loyalty platform built primarily for eCommerce stores. While not designed exclusively for restaurants, it has gained adoption among brands that use Shopify for their online ordering system—which is increasingly common for ghost kitchens, bakeries, coffee brands, or meal prep businesses in LATAM. Key Features Pros Cons Pricing 8. Como (Como Sense) Ideal for: Full-service or QSR chains needing loyalty + CRM + marketing automation in one robust package, with POS integrations. Como is one of the most established global loyalty providers for restaurants, used by brands like Burger King, Paul, and major QSR chains. While not LATAM-specific, Como has a growing presence in Mexico, Chile, and Central America. Key Features Pros Cons Pricing Custom quote; usually mid-to-high tier, depending on number of locations and modules. 9. Paytronix Ideal for: Large franchise groups, multi-country operators, and enterprise brands. Paytronix is one of the biggest loyalty and customer engagement platforms in North America. It is now expanding into international markets, including Latin America, particularly through enterprise restaurant groups entering Mexico or Brazil. Key Features Pros Cons Pricing Typically $1,000–$3,000/month+ depending on scale and contract. 10. Fishbowl Ideal for: Restaurants that rely heavily on email marketing or want a loyalty program deeply integrated with CRM campaigns. Fishbowl has long been a leader in restaurant CRM and email marketing, especially for chains in the U.S. It’s known for powerful campaign automation and segmentation. Key Features Pros Cons Pricing Custom, mid-range. 11. Annex Cloud Ideal for: Hospitality groups operating multiple brands across multiple countries. Annex Cloud is not restaurant-specific, but it’s used by large enterprises across retail, hospitality, and food service. In LATAM, it appeals to large groups needing unified customer identity across different concepts. Key Features Pros Cons Pricing Enterprise-level (5–6 figures annually). 12. Glue Loyalty Ideal for: Small independent restaurants that need something simple, cheap, and automated. Glue Loyalty is a lightweight platform offering loyalty automation similar to FiveStars or Belly but at a lower cost. Key Features Pros Cons Pricing Starts around $49/month. Comparison Table Platform Best For WhatsApp POS Integration Delivery Integration App Required? Price RAY All-in-one growth & loyalty ⭐⭐⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐⭐ (own delivery) No $350/loc Lealto Branded loyalty apps ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐ Yes Quote Spoonity POS-heavy chains ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐ Optional $800+ LdeLoyal Wallet-based loyalty ⭐⭐ ⭐⭐⭐ ⭐ No $57–350 Scantastic QR-menu loyalty ⭐ ⭐⭐⭐⭐ ⭐ No

Best 12 restaurant Booking software in Latin America

Commission-free bookings

The restaurant industry in Latin America has changed dramatically over the past few years. Customers now expect the ability to reserve online, join digital waitlists, interact via WhatsApp or Instagram, and receive instant confirmations. Restaurants need booking platforms that are fast, reliable, multilingual, and—more than ever—AI-powered. But with dozens of tools available, which booking systems are truly the best for restaurants in Mexico, Argentina, Colombia, Chile, Peru, and Brazil? This comprehensive guide reviews the 12 best restaurant booking platforms in Latin America—comparing their features, strengths, weaknesses, pricing, and ideal use cases. 1. RAY — The complete ai-powered Booking platform for Latin America Best for: Restaurants and chains that want the most advanced booking, AI, CRM, and website platformWebsite: https://www.rayapp.io RAY is the most complete booking platform in Latin America, designed for restaurants that want more than reservations: they want growth. Unlike traditional systems, RAY combines: This makes RAY the only Restaurant Growth OS rather than just another booking widget. Key Features Pros Cons Best For 2. OpenTable (Mexico) Best for: Fine-dining restaurants targeting tourists and high-intent diners OpenTable is the most recognized global reservation brand, with strong adoption in Mexico City and upscale dining markets. Its marketplace drives high tourism traffic. Key Features Pros Cons Best For 3. Reservándonos (Mexico) Best for: Restaurants wanting WhatsApp reservations without a full AI system Reservándonos is one of Mexico’s most popular local booking platforms. It offers an AI assistant that answers phone calls and WhatsApp messages. Key Features Pros Cons 4. Mesa 24/7 (Peru, Chile, Regional) Best for: Restaurants wanting reservations + events + experiences Mesa 24/7 is one of Peru’s leading restaurant-tech platforms, with a growing regional footprint. Key Features Pros Cons Best For 5. Meitre (Argentina + Uruguay) Best for: Fine dining optimizing no-shows and table management Meitre is favored by Latin America’s top restaurants, especially those on the “50 Best” lists. Key Features Pros Cons 6. Cluvi (Colombia) Best for: Restaurants wanting digital menus + ordering + reservations in one tool Cluvi is a digital ecosystem for restaurants, incorporating digital menus, online ordering, and reservations. Key Features Pros Cons 7. Tagme (Brazil) Best for: Operations-focused restaurants in Brazil Tagme is one of Brazil’s most widely adopted booking systems. Key Features Pros Cons 8. Get In (Brazil) Best for: Restaurants needing strong waitlist management Get In is another major Brazilian platform focused on real-time waitlists. Key Features Pros Cons 9. Woki (Argentina) Best for: Mid-market restaurants wanting reservations + waitlist + QR menus Woki is popular in Mexican restaurants that want operational tools without advanced marketing or AI. Key Features Pros Cons 10. Quandoo (Latin America) Best for: Restaurants wanting marketplace visibility similar to OpenTable Quandoo operates primarily in Europe but has partnerships in Latin America. Pros Cons 11. Yelp Reservations (US & Latin America) Best for: U.S.-style operators in Latin America who want a familiar tool Yelp Reservations is not widely adopted in Latin America but available to U.S.-style restaurants. Cons 12. Reserve With Google Best for: Restaurants wanting lightweight bookingPlatforms like TheFork, Restorando, and other Google Partners allow guests to book tables without leaving Google. Pros Cons Final Ranking Summary Rank Platform Best For 1 RAY All-in-one AI, CRM, loyalty, multi-location 2 OpenTable Fine dining & tourists 3 Reservándonos Mexico + WhatsApp bot 4 Mesa 24/7 Gastronomy + events 5 Meitre Fine dining optimization 6 Cluvi Integrated digital ecosystem 7 Tagme Brazil reservations 8 Get In Brazil waitlist 9 Woki Mexico operational tools 10 Quandoo International marketplace 11 Yelp Reservations U.S. operators in LATAM 12 Google Reserve Partners Lightweight booking Conclusion: Which Booking Platform Should You Choose? Choose RAY if you want: For most restaurants and chains in Latin America, RAY is the strongest platform in 2025. If you’re a fine dining venue with tourist demand → OpenTableIf you’re in Mexico and prefer a local player → Reservándonos or WokiIf you’re in Brazil → Tagme or Get InIf you need events and experiences → Mesa 24/7If you want digital menus + reservations → Cluvi

New Data: why guests choose 3rd party delivery Apps over direct ordering

Delivery without commission, Industry Trends & Data

Why do so many customers still open DoorDash or Uber Eats instead of ordering directly from a restaurant’s website? To understand guest behavior, we collected survey data from diners who regularly order takeout and delivery. The results reveal exactly what keeps customers on third-party platforms—and what restaurants can do to win them back. Key takeaways Takeaway #1: 42% of guests use 3P apps mostly to reorder from restaurants they already know 📊 What the data says 🎯 Why it matters Most guests aren’t browsing 3P apps like a food marketplace—they’re relying on them as a frictionless reordering tool. This is good news for restaurants, because it means: That means restaurants can capture these repeat orders if the direct-ordering experience is just as easy—or easier—than the third-party experience. With RAY, restaurants can: Convenience is the battleground, and restaurants can absolutely win it. Takeaway #2: Guests will switch for lower prices and special offers 📊 What the data says 🎯 Why it matters Guests already know that 3P apps are more expensive—and they feel the difference. Restaurants can take advantage of this by clearly communicating direct-order benefits: Price signaling doesn’t need to be aggressive—it simply needs to be visible. Inside RAY, restaurants can automatically highlight direct savings, schedule discounts, and show pickup incentives on the website and AI ordering agent. This shifts guest behavior without changing the menu or running costly marketing campaigns. Takeaway #3: The biggest barrier to direct orders is lack of delivery 📊 What the data says 🎯 Why it matters Delivery apps have set a high standard: instant ETAs, smooth checkouts, and seamless tracking. If the direct channel feels uncertain or outdated, guests immediately switch back. Restaurants can solve this by: RAY handles this by integrating directly with delivery partners and offering real-time updates through the website and WhatsApp agent—giving guests the transparency they expect. Takeaway #4: 50% of guests are more likely to order direct if they can save payment details and past orders 📊 What the data says 🎯 Why it matters The fastest checkout usually wins. Many guests stick with third-party apps simply because their payment info is already saved and checkout takes just a few taps. By enabling: …restaurants can remove the biggest remaining advantage 3P apps have. RAY gives guests this convenience on the website and inside the AI ordering chat—making direct ordering feel familiar and effortless. Takeaway #5: Nearly half of guests would pick up their order instead of paying 3P fees 📊 What the data says 🎯 Why it matters Pickup is one of the highest-margin order types for restaurants—and guests are open to it if the savings are meaningful. Restaurants can use pickup incentives to shift behavior: With RAY, restaurants can automatically promote pickup incentives across the website, Google Business Profile, and WhatsApp/Instagram agents—turning pickup into a proven revenue driver. How restaurants can win back guests from third-party apps Guests choose 3P apps out of habit, not loyalty. The good news is that almost all the reasons they stay on these platforms can be solved with the right direct-ordering strategy. Here’s what works: