Green Eat is a restaurant chain that has earned an exceptional reputation in the foodservice industry for its focus on delivering a unique experience to its customers. With a diverse menu of teas, infusions and healthy dishes, Green Eat has become a popular destination for lovers of healthy food and beverages.
However, despite its success in customer satisfaction, Green Eat faced a significant challenge: how to optimize its online presence and convert visitors into customers.
Green Eat is a restaurant chain that has earned an exceptional reputation in the foodservice industry for its focus on delivering a unique experience to its customers. With a diverse menu of teas, infusions and healthy dishes, Green Eat has become a popular destination for lovers of healthy food and beverages.
However, despite its success in customer satisfaction, Green Eat faced a significant challenge: how to optimize its online presence and convert visitors into customers.
With approximately 900,000 visits per month on Google and Google Maps across all of its locations, the brand had reached a sizeable audience, but was not getting the most out of its online visibility.
1. The challenges
Green Eat’s key challenges centered on three fundamental aspects:
1.1 Need for greater visibility
While visitor numbers were strong, the company aimed to increase its online visibility to reach an even wider audience and attract new customers.
1.2 Getting more conversions
Despite impressive online visitor numbers, Green Eat had the potential to achieve even better numbers. How to get more visitors to want to interact with the brand in some way?
The average and the number of reviews undoubtedly generate this desired consumer trust and increase conversion.
Good photos and other happy consumers acting as natural brand advocates after a great customer experience, also help improve these conversion metrics.
1.3 Customer retention and loyalty
The brand sought to strengthen retention of existing customers and foster customer loyalty. For the company, the quality of the customer experience is paramount.
This challenge was a call to action for the company, which was determined to make the most of its online presence and improve customer satisfaction.
To address its customer conversion, visibility and retention challenges, Green Eat partnered with RAY. In the remainder of this article we will explore how the solution was successfully implemented in their branches.
2. Getting more consumer feedback
- In-branch QRs to survey consumers: RAY provides QRs and customized surveys for brands to survey consumers as they experience the service.
- Integration of Green Eat’s own loyalty App with RAY: the brand developed its own loyalty App, which at the end of the in-branch transaction, displays the RAY survey and promotes Google reviews.
Read more about: Restaurant ‘near me’: reach the top rankings on Google
3. A 300% growth in visits to Google profiles
The strategic partnership between Green Eat and RAY resulted in a series of remarkable impacts that redefined the customer experience at the restaurant chain. Below, we will take a detailed look at the impactful results Green Eat achieved through the implementation of RAY:
3.1 Exponential increase in visibility
Online visibility went from solid to exceptional. The brand increased its presence on Google and Google Maps, resulting in an exponential increase in digital traffic.
3.2 Improvement of the average review rate of all branches
In 12 months of using RAY: they went from 4.1 average stars to 4.5 taking into account all branches. This has a direct impact on Local SEO.
In 12 months of using RAY: they went from 30.000 reviews on Google to 42,000 taking into account all branches. This has a direct impact on Local SEO.
The quality of the customer experience improved dramatically, leading to increased retention and loyalty of existing customers.
4. Your brand can also improve with RAY
The story of Green Eat and RAY is a clear testament to how customer feedback and innovative technology drive business success. This experience inspires other companies to consider how RAY can help them achieve their customer experience goals.
If your company is committed to improving customer satisfaction, increasing loyalty and sustainable growth, RAY may be the solution you’re looking for. Like Green Eat, you can leverage customer feedback and advanced technology to achieve new levels of business success.
