In-store promotions can turn browsers into buyers before they leave your shop. U.S. small and mid-sized merchants can spark instant sales with simple, low-cost tactics that keep the register buzzing.
Why in-store promotions matter
Promotions create urgency that drives quick purchases, perfect for local stores. A surprising 71% of shoppers say in-store deals influence their buying decisions on the spot (Retail Dive, 2024).
Key Benefits
- Boosts immediate sales: Promotions encourage fast buys, with 66% of customers spending more when offered deals (Shop! Association, 2024).
- Clears inventory: Targeted offers move stock, as 73% of retailers see faster turnover with in-store discounts (Shopify, 2024).
- Delights customers: Special deals make shoppers feel valued—58% return to stores with frequent promotions (Yotpo, 2024).
How to Run In-Store Promotions
You don’t need deep pockets to launch effective promotions. Try these three tips:
- Offer Flash Discounts ($0): Announce a one-hour sale on slow items—69% of shoppers grab deals with tight deadlines (Podium, 2024).
- Use Handwritten Signs ($5-10): Place chalkboards or posters near products to highlight offers. Visual cues lift sales by 22% (Sign Industry Journal, 2024).
- Bundle Products ($0): Pair items (e.g., “Buy a shirt, get socks half-price”). Bundling increases basket size by 27% (Retail TouchPoints, 2024).
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Tools to Supercharge Your Promotions
RAY makes your in-store promotions a hit by streamlining setup and tracking. With RAY, you can:
- Share real-time deal updates on Google Maps and social media from RAY, drawing locals to your offers instantly.
- Collect feedback via QR codes (available June 2025) near promoted items, helping you gauge what deals resonate.
- Analyze same-day sales spikes to pinpoint which promotions pack the biggest punch for future campaigns.
Conclusion
In-store promotions can light up your sales for U.S. merchants without breaking the bank. A few smart moves keep customers buying. Request a Demo with RAY to see how you can drive same-day wins effortlessly.
