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Author: Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.
Google Google Maps

What is search engine optimization (SEO)

  • By Franco Breciano
  • 20 May, 2023
Banner blog SEO
Banner blog SEO
6 min read

Finding the right business when conducting an online search can sometimes feel like looking for a needle in a haystack to consumers. Business owners feel […]

Digital marketing strategies

A mini guide to marketing for Small Businesses

  • By Franco Breciano
  • 20 May, 2023
Marketing guide for small businesses
Marketing guide for small businesses
3 min read

The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is […]

Local Business Marketing

Profitable resources to help small business grow

  • By Franco Breciano
  • 20 May, 2023
5 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help you stretch your dollars. Luckily there are a number of free […]

Net promoter score Surveys

How to measure customer satisfaction

  • By Franco Breciano
  • 20 May, 2023
5 min read

Measuring customer satisfaction is a key barometer of the health of your business. Measuring customer satisfaction is a key piece to your continued business success. If […]

Online Reviews

Online Reviews: 4 Reasons Why You Shouldn’t Buy

  • By Franco Breciano
  • 20 May, 2023
How reviews can help your business
How reviews can help your business
4 min read

Online reviews are a valuable tool for consumers. Reviews help them identify quality businesses and ultimately help them make purchase decisions, but that might not […]

Google Business Profile

Google Local Pack: the good and the bad

  • By Franco Breciano
  • 20 May, 2023
3 min read

It’s now official – according to Think with Google, 50% of consumers who conduct a local search on their smartphone visit a store within a day. […]

Google Business Profile

Business hours on Google: keep the updated or lose customers

  • By Franco Breciano
  • 20 May, 2023

Now business owners really have a reason to make sure their business hours are correct in online directories. First reported by Android Police, also pushed out […]

Digital marketing strategies Local Business Marketing User Generated Content

5 ways to generate sales with user generated content

  • By Franco Breciano
  • 20 May, 2023
How to sell more with user generated content.png
How to sell more with user generated content.png
6 min read

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or […]

Digital marketing strategies

How, when and what types of GIFs to use with clients

  • By Franco Breciano
  • 20 May, 2023
5 min read

If a picture is worth a thousand words, a GIF speaks volumes. GIFs are now integral to how we interact online. New updates to messaging […]

Local Business Marketing

5 Tips for improving millennial customers interactions

  • By Franco Breciano
  • 20 May, 2023
5 min read

Move over baby boomers. There’s a new sheriff in town that’s driving messaging and marketing strategies for a lot of businesses. In recent years, the number […]

Google Maps Local Business Marketing Online Reviews

How do customer reviews impact Local SEO?

  • By Franco Breciano
  • 20 May, 2023
4 min read

SEO is a vital tool you can use to grow your business. Local SEO is when customers look for location-based information, such as the best […]

Google Online Reviews

How to collect more Google reviews from your clients

  • By Franco Breciano
  • 20 May, 2023
How to generate more google reviews
How to generate more google reviews
5 min read

One of the most important business and consumer tools provided by the search giant are Google My Business reviews. Instead of turning to a small […]

Online Reviews

How to delete a Google Review

  • By Franco Breciano
  • 20 May, 2023
10 min read

Google reviews can make or break your business. Sadly, there are people who do leave negative or fake/false Google reviews. But what, if anything, can you […]

Customer Experience Surveys

How to survey customers and obtain useful data

  • By Franco Breciano
  • 20 May, 2023
Customer Satisfaction Survey
Customer Satisfaction Survey
11 min read

The art of how to survey customers is valuable for any business. In this guide to ensuring accurate information and the best response rate with […]

Digital marketing strategies

How to Add Facebook Messenger to Your Website

  • By Franco Breciano
  • 20 May, 2023
6 min read

Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of […]

Google Business Profile

Google My Business Posts: how to use them [2024]

  • By Franco Breciano
  • 20 May, 2023
How to use Google My Business Posts
How to use Google My Business Posts
5 min read

For millions of local business owners, Google My Business is a customer’s first impression of your business. Just by looking at a GMB profile in […]

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