Franco Breciano - RAY BLOG

Four easy ways to improve the customer experience

By Franco Breciano
20 May, 2023

Customer Paying For Shopping At Checkout Of Sustainable Plastic Free Grocery Store

3 min read

Not long ago, businesses assumed that the key to success was a high-quality product, for a good price, with the best customer service. Now it […]

Google Local SEO

What is search engine optimization (SEO)

By Franco Breciano
20 May, 2023

6 min read

Finding the right business when conducting an online search can sometimes feel like looking for a needle in a haystack to consumers. Business owners feel […]

Digital marketing strategies

A mini guide to marketing for Small Businesses

By Franco Breciano
20 May, 2023

3 min read

The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is […]

Local Business Marketing

Profitable resources to help small business grow

By Franco Breciano
20 May, 2023

5 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help you stretch your dollars. Luckily there are a number of free […]

Net promoter score Surveys

How to measure customer satisfaction

By Franco Breciano
20 May, 2023

5 min read

Measuring customer satisfaction is a key barometer of the health of your business. Measuring customer satisfaction is a key piece to your continued business success. If […]

Online Reviews

Online Reviews: 4 Reasons Why You Shouldn’t Buy

By Franco Breciano
20 May, 2023

4 min read

Online reviews are a valuable tool for consumers. Reviews help them identify quality businesses and ultimately help them make purchase decisions, but that might not […]

Google MyBusiness

Google Local Pack: the good and the bad

By Franco Breciano
20 May, 2023

3 min read

It’s now official – according to Think with Google, 50% of consumers who conduct a local search on their smartphone visit a store within a day. […]

Google MyBusiness

Business hours on Google: keep the updated or lose customers

By Franco Breciano
20 May, 2023

Now business owners really have a reason to make sure their business hours are correct in online directories. First reported by Android Police, also pushed out […]

Digital marketing strategies Local Business Marketing User Generated Content

5 ways to generate sales with user generated content

By Franco Breciano
20 May, 2023

How to sell more with user generated content.png

6 min read

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or […]

Digital marketing strategies

How, when and what types of GIFs to use with clients

By Franco Breciano
20 May, 2023

5 min read

If a picture is worth a thousand words, a GIF speaks volumes. GIFs are now integral to how we interact online. New updates to messaging […]

Local Business Marketing

5 Tips for improving millennial customers interactions

By Franco Breciano
20 May, 2023

5 min read

Move over baby boomers. There’s a new sheriff in town that’s driving messaging and marketing strategies for a lot of businesses. In recent years, the number […]

Local Business Marketing Local SEO Online Reviews

How do customer reviews impact Local SEO?

By Franco Breciano
20 May, 2023

4 min read

SEO is a vital tool you can use to grow your business. Local SEO is when customers look for location-based information, such as the best […]

Online Reviews

How to delete a Google Review

By Franco Breciano
20 May, 2023

10 min read

Google reviews can make or break your business. Sadly, there are people who do leave negative or fake/false Google reviews. But what, if anything, can you […]

Google Online Reviews

How to collect more Google reviews from your clients

By Franco Breciano
20 May, 2023

5 min read

One of the most important business and consumer tools provided by the search giant are Google My Business reviews. Instead of turning to a small […]

Customer Experience Surveys

How to survey customers and obtain useful data

By Franco Breciano
20 May, 2023

11 min read

The art of how to survey customers is valuable for any business. In this guide to ensuring accurate information and the best response rate with […]

Digital marketing strategies

How to Add Facebook Messenger to Your Website

By Franco Breciano
20 May, 2023

6 min read

Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of […]