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Author: Franco Breciano

Tech entrepreneur, writes about startups, management, company culture and product design.
Google Business Profile

How to optimize Google MyBusiness in 15 minutes

  • By Franco Breciano
  • 20 May, 2023
Google My Business banner
Google My Business banner
17 min read

Google My Business  is a free tool that allows business owners to create, manage and optimize their Google business profile. It exists to help businesses attract new […]

Digital marketing strategies Social Networks

Tutorial: social networks for Local Business

  • By Franco Breciano
  • 20 May, 2023
Redes sociales para Pymes
Redes sociales para Pymes
13 min read

Social networks are currently an essential part of our daily lives, allowing people to connect, interact, share and exchange information. They have become little by […]

Google Maps

How to get more customers by listing your brand on Waze

  • By Franco Breciano
  • 20 May, 2023
Como conseguir mas clientes listando tu marca en Waze Como conseguir mas clientes listando tu marca en Waze
Como conseguir mas clientes listando tu marca en Waze Como conseguir mas clientes listando tu marca en Waze
6 min read

It was 2007 when Uri Levine, an Israeli entrepreneur tired of city traffic, decided to launch on Waze. Since then, the platform has gone through […]

Digital marketing strategies WhatsApp For Business

How and why to add WhatsApp to a website

  • By Franco Breciano
  • 20 May, 2023
icono de WhatsApp en tu website
icono de WhatsApp en tu website
6 min read

Companies are constantly searching for new strategies to increase their profitability. It is widely known that, to achieve this goal, the key is to improve […]

Local Business Marketing

Cost-effective resources to help small businesses grow

  • By Franco Breciano
  • 20 May, 2023
4 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help stretch your money. Fortunately, there are several free or cost-effective […]

Digital marketing strategies Local Business Marketing

Setting Up a Facebook Business Page for Success

  • By Franco Breciano
  • 20 May, 2023
4 min read

If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the […]

Online Reviews

How to motivate employees to collect online reviews

  • By Franco Breciano
  • 20 May, 2023
4 min read

Tell me if this scenario sounds familiar. You find this piece of game-breaking technology or software that is going to improve your business. You introduce […]

Customer Experience

Hotel customer satisfaction: how to improve guest experience

  • By Franco Breciano
  • 20 May, 2023
Improve hotel guest satisfaction
Improve hotel guest satisfaction
8 min read

In the not-so-distant past, it might have seemed strange that one of your guests would make the decision to stay with you based solely on […]

Local Business Marketing Loyalty

Three solutions to Increase Customer Loyalty

  • By Franco Breciano
  • 20 May, 2023
Customer loyalty heroes banner
Customer loyalty heroes banner
4 min read

In a competitive marketplace, such as the hospitality industry, customer loyalty is a pivotal step in growing your business. Since it’s more difficult to acquire new […]

Customer Experience Net promoter score Surveys

Four easy ways to improve the customer experience

  • By Franco Breciano
  • 20 May, 2023
Customer Paying For Shopping At Checkout Of Sustainable Plastic Free Grocery Store
3 min read

Not long ago, businesses assumed that the key to success was a high-quality product, for a good price, with the best customer service. Now it […]

Google Google Maps

What is search engine optimization (SEO)

  • By Franco Breciano
  • 20 May, 2023
Banner blog SEO
Banner blog SEO
6 min read

Finding the right business when conducting an online search can sometimes feel like looking for a needle in a haystack to consumers. Business owners feel […]

Digital marketing strategies

A mini guide to marketing for Small Businesses

  • By Franco Breciano
  • 20 May, 2023
Marketing guide for small businesses
Marketing guide for small businesses
3 min read

The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is […]

Local Business Marketing

Profitable resources to help small business grow

  • By Franco Breciano
  • 20 May, 2023
5 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help you stretch your dollars. Luckily there are a number of free […]

Net promoter score Surveys

How to measure customer satisfaction

  • By Franco Breciano
  • 20 May, 2023
5 min read

Measuring customer satisfaction is a key barometer of the health of your business. Measuring customer satisfaction is a key piece to your continued business success. If […]

Online Reviews

Online Reviews: 4 Reasons Why You Shouldn’t Buy

  • By Franco Breciano
  • 20 May, 2023
How reviews can help your business
How reviews can help your business
4 min read

Online reviews are a valuable tool for consumers. Reviews help them identify quality businesses and ultimately help them make purchase decisions, but that might not […]

Google Business Profile

Google Local Pack: the good and the bad

  • By Franco Breciano
  • 20 May, 2023
3 min read

It’s now official – according to Think with Google, 50% of consumers who conduct a local search on their smartphone visit a store within a day. […]

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