Factores que afectan las búsquedas locales en Google

1. Cuales son los factores que afectan las búsquedas locales de Google?

Nuestro estudio de 2023 identificó 149 elementos potenciales que los expertos en búsqueda local creen que pueden influir en cómo Google clasifica a los negocios en su paquete/localizador/mapas locales y en los resultados de búsqueda orgánica local.

Aunque carecemos de una visión directa de los entresijos del algoritmo de búsqueda local de Google, estos factores provienen de más de diez años de análisis exhaustivo, experiencia práctica, investigación y especialistas en búsqueda local probando rigurosamente sus teorías sobre los indicadores específicos que Google utiliza para evaluar y clasificar negocios. Factores que, ya sea que contrates a un experto consultor en SEO Local, o te pongas a hacerlo tú mismo, tendrán que ser siempre tenidos en cuenta.

Sin embargo, es importante señalar que los elementos que los expertos colocan en los primeros puestos parecen tener la mayor influencia en las clasificaciones. Esta conclusión se basa en las experiencias de profesionales en búsqueda local que se especializan en optimizar negocios para destacar en los resultados de búsqueda local.

Tal vez te interese: Cómo Poner Mi Negocio en Google Maps: Guía Paso a Paso en 2024

3. Google Local pack

A continuación se muestran todos los factores de ranking clasificados por los contribuyentes según su impacto en las clasificaciones del Google Local Pack:

RankFactorScore
1Primary GBP Category193
2Keywords in GBP Business Title181
3Proximity of Address to the Point of Search (Searcher-Business Distance)176
4Physical Address in City of Search170
5Removal of spam listings through spam fighting143
6High Numerical Google Ratings (e.g. 4-5)138
7Additional GBP Categories134
8Quantity of Native Google Reviews (w/text)128
9Verified GBP117
10Proximity of Address to Centroid114
11Keywords in GBP Landing Page Title114
12Completeness of GBP112
13Sustained Influx of Reviews Over Time (rather than bursts)105
14Dedicated Page for Each Service105
15Keywords in GBP Landing Page Headings (H1, H2, etc)102
16Proper Placement of the Map Pin101
17Geographic (City/Neighborhood) Keyword Relevance of Domain Content101
18Internal Linking Across Entire Website100
19Quantity of Inbound Links to Domain from Locally-Relevant Domains100
20Recency of Reviews99
21Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains98
22Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)98
23HTML NAP Matching GBP NAP97
24Internal Links TO GBP Landing Page from Other Pages of Website97
25Quality/Authority of Inbound Links to Domain94
26Quality/Authority of Inbound Links to GBP Landing Page URL94
27Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains92
28Age of GBP90
29Keywords in Anchor Text of Inbound Links to GBP Landing Page URL89
30Volume of Searches for Business Name89
31Topical (Product/Service) Keyword Relevance Across Entire Website88
32Quantity of Inbound Links to Domain from Industry-Relevant Domains87
33Volume of Quality Content on Service Pages86
34Keywords in Native Google Reviews85
35Reference to Location Specific Entities on GBP Landing Page82
36Website’s Degree of Focus on a Specific Niche82
37Keywords in Anchor Text of Inbound Links to Domain81
38Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations79
39Positive Sentiment in Review Text78
40Quantity of Native Google Ratings (no text)78
41Mobile-friendly/Responsive Website78
42Business Title in Anchor Text of Inbound Links to GBP Landing Page URL78
43Proper Category Associations on Aggregators and Tier 1 Citation Sources78
44Quantity of Citations from Locally-Relevant Domains78
45Internal Links FROM GBP Landing Page to Other Pages of Website77
46Authority of Third-Party Sites on Which Reviews are Present76
47Diversity of Inbound Links to GBP Landing Page URL76
48Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)76
49Click-Through Rate from Search Results (General)75
50Diversity of Inbound Links to Domain74
51Prominence on Key Industry-Relevant Domains74
52Keywords in Titles Across Entire Website73
53Loadtime of GBP Landing Page73
54Volume of Quality Content on Entire Website73
55Driving Directions to Business Clicks73
56Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)72
57Clicks to Call Business72
58Keywords in Headings (H1, H2, etc) Across Entire Website71
59Website Uses HTTPS by default71
60Quantity of Inbound Links to Domain71
61Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)71
62Business Title in Anchor Text of Inbound Links to Domain70
63Diversity of Anchor Text to GBP Landing Page URL70
64Quantity of Citations from Industry-Relevant Domains70
65Quantity of Positive Google Review Attributes69
66Quantity of Inbound Links to GBP Landing Page URL69
67High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)68
68Diversity of Anchor Text to Domain68
69Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)68
70Keywords in GBP Landing Page URL67
71Volume of Content on GBP Landing Page67
72Domain Authority of Website67
73In-store visits tracked by Android or Google Maps Mobile app location detection66
74Quality/Authority of Structured Citations65
75Presence of «Website mentions» Justifications in Local Search Results63
76Keywords in Domain Name63
77Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)62
78Quantity of Reviews on Industry-Specific Sites61
79Loadtime of Pages Across Entire Website61
80Page Authority of GBP Landing Page URL61
81Presence of GBP Services60
82Quality/Relevance of Photos60
83Enhancement/Completeness of Citations60
84Presence of «Identifies as» Attributes on GBP59
85Proper Hours Set on GBP59
86Diversity of Third-Party Sites on Which Reviews are Present59
87Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)59
88Sustained Influx of Links Over Time (rather than bursts)59
89Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)57
90Quantity of Structured Citations (IYPs, Data Aggregators)56
91Presence of Business on Expert Curated Best of and Similar Lists55
92Presence of Review Justifications in Local Search Results54
93Quantity of Photos with Google Vision-AI Labels Matching Keywords54
94High Numerical Third-Party Ratings (e.g. 4-5)54
95Keywords in URLs Across Entire Website54
96Presence of «Provides» Justifications in Local Search Results53
97Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)52
98NAP in Schema/JSON-LD on GBP Landing Page URL52
99Local Area Code on GBP51
100Keywords in Third-Party Reviews49
101Unlinked Brand Mentions49
102Keywords in Image ALT attributes on GBP Landing Page48
103Keywords in Text Surrounding Links to GBP Landing Page47
104Consistency of Citations on Other Citation Sources47
105Sustained Output of Content Over Time (rather than bursts)46
106Quantity of Photos in General on GBP45
107Presence of Crowd Sourced Attributes44
108Keywords in Text Surrounding Links to Domain44
109Length of Dwell Time on GBP42
110Keywords in GBP Services41
111Presence of Owner Responses to Most Reviews40
112Quantity of Services Performed in Google Reviews40
113Presence of Outbound Links to Authority Topically Relevant Sites40
114User Added Attributes in GBP39
115Embedded Google Map for Location on GBP Landing Page39
116Keywords in Image ALT attributes Across Entire Website38
117BBB Accredited38
118Keywords in GBP Landing Page Meta Description37
119Length of Dwell Time on GBP Landing Page37
120Keywords in GBP Products36
121In-store visits tracked by third-party beacon or location detection technology36
122Quantity of Bookings Through Google Booking Partners36
123Presence of XML Sitemap34
124Comprehensive Google Q&A Section with Owner-Seeded FAQs32
125Matching Google Account Domain to GBP Landing Page Domain31
126Keywords in Image Filenames on GBP Landing Page30
127Setting Service Areas in GBP29
128Quantity of Messages Through Google My Business Messaging29
129Presence of Google Posts Justifications in Local Search Results27
130Quantity of Products on GBP27
131Keywords in Meta Descriptions Across Entire Website27
132Frequency of Google Posts Posted26
133Number of Bookings Through GBP Booking Feature26
134Presence of Appointment URL25
135Keywords in Google Posts24
136Quantity of Videos on GBP24
137Keywords in Image Filenames Across Entire Website24
138Trusted Photographer / Google Business View Photography23
139Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products23
140Quantity of Google Posts Posted22
141GBP Booking Feature is Enabled20
142Quantity of Transactions Identified Through Credit Card Partners20
143Quantity of Questions Asked in Google Q&A19
144GBP Messaging Feature is Enabled18
145Keywords in Google Q&A18
146Sum of Transactions Identified Through Credit Card Partners16
147Keywords in Owner Responses to Reviews12
148Keywords in GBP Description11
149Geo-tagged Photos Uploaded to GBP2
Local pack/finder ranking factors table

4. Local organic ranking factors

Here are all ranking factors as ranked by the contributors for their impact on local organic rankings:

RankFactorScore
1Dedicated Page for Each Service163
2Internal Linking Across Entire Website149
3Quality/Authority of Inbound Links to Domain148
4Geographic (City/Neighborhood) Keyword Relevance of Domain Content146
5Keywords in GBP Landing Page Title140
6Quantity of Inbound Links to Domain from Locally-Relevant Domains137
7Topical (Product/Service) Keyword Relevance Across Entire Website135
8Volume of Quality Content on Service Pages134
9Volume of Quality Content on Entire Website132
10Keywords in Anchor Text of Inbound Links to Domain128
11Diversity of Inbound Links to Domain127
12Mobile-friendly/Responsive Website125
13Quantity of Inbound Links to Domain from Industry-Relevant Domains124
14Keywords in GBP Landing Page Headings (H1, H2, etc)119
15Website’s Degree of Focus on a Specific Niche119
16Keywords in Titles Across Entire Website117
17Keywords in Headings (H1, H2, etc) Across Entire Website110
18Website Uses HTTPS by default106
19Diversity of Anchor Text to Domain106
20Physical Address in City of Search105
21Quality/Authority of Inbound Links to GBP Landing Page URL105
22Loadtime of Pages Across Entire Website103
23Domain Authority of Website102
24Keywords in Anchor Text of Inbound Links to GBP Landing Page URL101
25Quantity of Inbound Links to Domain101
26Sustained Influx of Links Over Time (rather than bursts)101
27Internal Links TO GBP Landing Page from Other Pages of Website98
28Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains98
29Diversity of Inbound Links to GBP Landing Page URL97
30Keywords in Domain Name95
31Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations95
32Sustained Output of Content Over Time (rather than bursts)94
33Click-Through Rate from Search Results (General)94
34Loadtime of GBP Landing Page92
35Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains92
36Business Title in Anchor Text of Inbound Links to Domain91
37Internal Links FROM GBP Landing Page to Other Pages of Website91
38Prominence on Key Industry-Relevant Domains91
39Reference to Location Specific Entities on GBP Landing Page88
40Volume of Searches for Business Name88
41Keywords in URLs Across Entire Website86
42Keywords in GBP Landing Page URL85
43Diversity of Anchor Text to GBP Landing Page URL82
44Authority of Third-Party Sites on Which Reviews are Present80
45Volume of Content on GBP Landing Page80
46Business Title in Anchor Text of Inbound Links to GBP Landing Page URL80
47Proximity of Address to the Point of Search (Searcher-Business Distance)77
48HTML NAP Matching GBP NAP75
49Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)74
50Keywords in Text Surrounding Links to Domain73
51Presence of XML Sitemap72
52Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)70
53Presence of Outbound Links to Authority Topically Relevant Sites69
54Quantity of Inbound Links to GBP Landing Page URL69
55Presence of Business on Expert Curated Best of and Similar Lists69
56Quantity of Citations from Locally-Relevant Domains68
57Diversity of Third-Party Sites on Which Reviews are Present65
58Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)65
59Quantity of Citations from Industry-Relevant Domains65
60Page Authority of GBP Landing Page URL63
61Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)63
62Keywords in Image ALT attributes Across Entire Website58
63Unlinked Brand Mentions58
64NAP in Schema/JSON-LD on GBP Landing Page URL57
65Quality/Authority of Structured Citations57
66Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)55
67High Numerical Google Ratings (e.g. 4-5)54
68Quantity of Reviews on Industry-Specific Sites54
69Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)52
70Keywords in Image ALT attributes on GBP Landing Page52
71Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)52
72Keywords in GBP Business Title50
73Keywords in Text Surrounding Links to GBP Landing Page49
74Primary GBP Category48
75Proper Category Associations on Aggregators and Tier 1 Citation Sources47
76Quantity of Structured Citations (IYPs, Data Aggregators)46
77High Numerical Third-Party Ratings (e.g. 4-5)45
78Keywords in Image Filenames Across Entire Website45
79Enhancement/Completeness of Citations45
80Keywords in Image Filenames on GBP Landing Page44
81Proximity of Address to Centroid43
82Keywords in Third-Party Reviews42
83Positive Sentiment in Review Text41
84Consistency of Citations on Other Citation Sources41
85Keywords in GBP Landing Page Meta Description38
86BBB Accredited38
87Sustained Influx of Reviews Over Time (rather than bursts)37
88Quantity of Native Google Reviews (w/text)36
89Keywords in Meta Descriptions Across Entire Website36
90Length of Dwell Time on GBP Landing Page36
91High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)35
92Recency of Reviews35
93Embedded Google Map for Location on GBP Landing Page35
94Quality/Relevance of Photos33
95Keywords in Native Google Reviews33
96Verified GBP32
97Completeness of GBP31
98Presence of «Website mentions» Justifications in Local Search Results31
99Additional GBP Categories30
100Quantity of Photos with Google Vision-AI Labels Matching Keywords29
101Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)27
102Age of GBP24
103Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products22
104Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)22
105Matching Google Account Domain to GBP Landing Page Domain21
106Clicks to Call Business21
107Length of Dwell Time on GBP21
108Presence of «Provides» Justifications in Local Search Results20
109Driving Directions to Business Clicks20
110Presence of Review Justifications in Local Search Results19
111Proper Placement of the Map Pin19
112Quantity of Positive Google Review Attributes19
113Local Area Code on GBP16
114Removal of spam listings through spam fighting16
115Quantity of Native Google Ratings (no text)16
116Quantity of Photos in General on GBP15
117Quantity of Products on GBP15
118Quantity of Services Performed in Google Reviews15
119In-store visits tracked by Android or Google Maps Mobile app location detection15
120Presence of Owner Responses to Most Reviews13
121Quantity of Bookings Through Google Booking Partners13
122Comprehensive Google Q&A Section with Owner-Seeded FAQs12
123Presence of Google Posts Justifications in Local Search Results12
124Proper Hours Set on GBP12
125Frequency of Google Posts Posted11
126Presence of Crowd Sourced Attributes11
127Presence of GBP Services11
128User Added Attributes in GBP11
129In-store visits tracked by third-party beacon or location detection technology11
130Quantity of Transactions Identified Through Credit Card Partners11
131Setting Service Areas in GBP10
132Keywords in Owner Responses to Reviews10
133Quantity of Messages Through Google My Business Messaging9
134Keywords in GBP Services8
135Sum of Transactions Identified Through Credit Card Partners8
136GBP Booking Feature is Enabled7
137Keywords in Google Posts7
138Presence of Appointment URL7
139Trusted Photographer / Google Business View Photography7
140Keywords in GBP Description6
141Keywords in GBP Products6
142Presence of «Identifies as» Attributes on GBP6
143Quantity of Questions Asked in Google Q&A6
144Quantity of Videos on GBP6
145Number of Bookings Through GBP Booking Feature5
146GBP Messaging Feature is Enabled4
147Keywords in Google Q&A4
148Quantity of Google Posts Posted3
149Geo-tagged Photos Uploaded to GBP1
Local organic ranking factors table

5. Factores que afectan la conversión de visitas

Las clasificaciones son importantes, pero también debes pensar en cómo tu presencia en la web (GBP, sitio web, etc.) convierte a los visitantes en clientes. ¿Tu mensaje resuena? ¿Les ha dado una razón para elegir su negocio entre docenas de otras opciones?

A continuación se muestran todos los factores de clasificación clasificados por los contribuyentes según su impacto en las conversiones:

RankFactorScore
1High Numerical Google Ratings (e.g. 4-5)177
2Positive Sentiment in Review Text151
3Mobile-friendly/Responsive Website149
4Quantity of Native Google Reviews (w/text)145
5Dedicated Page for Each Service137
6Completeness of GBP133
7GBP Booking Feature is Enabled132
8Proper Hours Set on GBP131
9Quality/Relevance of Photos128
10Presence of Owner Responses to Most Reviews128
11Recency of Reviews128
12Proximity of Address to the Point of Search (Searcher-Business Distance)127
13Loadtime of Pages Across Entire Website127
14Primary GBP Category125
15Loadtime of GBP Landing Page125
16Presence of Review Justifications in Local Search Results120
17Physical Address in City of Search119
18Presence of «Provides» Justifications in Local Search Results119
19Presence of Appointment URL119
20Quantity of Positive Google Review Attributes118
21GBP Messaging Feature is Enabled115
22Presence of «Website mentions» Justifications in Local Search Results113
23High Numerical Third-Party Ratings (e.g. 4-5)110
24Website Uses HTTPS by default109
25Geographic (City/Neighborhood) Keyword Relevance of Domain Content103
26Comprehensive Google Q&A Section with Owner-Seeded FAQs102
27Sustained Influx of Reviews Over Time (rather than bursts)101
28High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)100
29Keywords in Native Google Reviews100
30Website’s Degree of Focus on a Specific Niche98
31Authority of Third-Party Sites on Which Reviews are Present96
32Quantity of Reviews on Industry-Specific Sites93
33Proper Placement of the Map Pin92
34Keywords in GBP Business Title91
35Presence of GBP Services91
36Volume of Quality Content on Service Pages91
37Topical (Product/Service) Keyword Relevance Across Entire Website87
38Additional GBP Categories86
39Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)85
40Frequency of Google Posts Posted83
41Presence of Google Posts Justifications in Local Search Results83
42Embedded Google Map for Location on GBP Landing Page83
43Quantity of Native Google Ratings (no text)82
44Local Area Code on GBP81
45Volume of Quality Content on Entire Website79
46Quantity of Photos in General on GBP77
47Verified GBP77
48Keywords in GBP Landing Page Title77
49Diversity of Third-Party Sites on Which Reviews are Present76
50Keywords in GBP Landing Page Headings (H1, H2, etc)76
51Presence of Crowd Sourced Attributes75
52Trusted Photographer / Google Business View Photography75
53Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)74
54Presence of «Identifies as» Attributes on GBP73
55Keywords in GBP Services72
56Quantity of Videos on GBP71
57Removal of spam listings through spam fighting71
58Setting Service Areas in GBP71
59Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)70
60Quantity of Services Performed in Google Reviews65
61Keywords in GBP Products64
62Quantity of Products on GBP64
63Keywords in Titles Across Entire Website64
64Keywords in Google Posts63
65User Added Attributes in GBP63
66Keywords in Headings (H1, H2, etc) Across Entire Website59
67Proximity of Address to Centroid57
68Quantity of Google Posts Posted57
69Quantity of Questions Asked in Google Q&A57
70Reference to Location Specific Entities on GBP Landing Page57
71Volume of Content on GBP Landing Page56
72Keywords in GBP Landing Page Meta Description55
73Keywords in Google Q&A50
74Keywords in Third-Party Reviews50
75Keywords in Meta Descriptions Across Entire Website48
76Keywords in GBP Description46
77HTML NAP Matching GBP NAP45
78Sustained Output of Content Over Time (rather than bursts)43
79Keywords in Owner Responses to Reviews41
80Keywords in Domain Name40
81Keywords in GBP Landing Page URL39
82Keywords in URLs Across Entire Website37
83Age of GBP33
84Presence of Outbound Links to Authority Topically Relevant Sites32
85Quantity of Photos with Google Vision-AI Labels Matching Keywords27
86Keywords in Image ALT attributes Across Entire Website27
87Matching Google Account Domain to GBP Landing Page Domain22
88Keywords in Image ALT attributes on GBP Landing Page22
89Number of Bookings Through GBP Booking Feature17
90NAP in Schema/JSON-LD on GBP Landing Page URL17
91Geo-tagged Photos Uploaded to GBP9
92Keywords in Image Filenames Across Entire Website9
93Keywords in Image Filenames on GBP Landing Page9
94Presence of XML Sitemap8
Conversion factors table

6. Mitos de SEO Local

Estos son los factores que recibieron las puntuaciones combinadas más bajas. En otras palabras, estos son los factores que la mayoría de los contribuyentes cree que no afectan mucho las clasificaciones.

RankFactorScore
1Geo-tagged Photos Uploaded to GBP2
2Keywords in GBP Description11
3Keywords in Owner Responses to Reviews12
4Sum of Transactions Identified Through Credit Card Partners16
5GBP Messaging Feature is Enabled18
6Keywords in Google Q&A18
7Quantity of Questions Asked in Google Q&A19
8GBP Booking Feature is Enabled20
9Quantity of Transactions Identified Through Credit Card Partners20
10Quantity of Google Posts Posted22
11Trusted Photographer / Google Business View Photography23
12Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products23
13Keywords in Google Posts24
14Quantity of Videos on GBP24
15Keywords in Image Filenames Across Entire Website24
16Presence of Appointment URL25
17Frequency of Google Posts Posted26
18Number of Bookings Through GBP Booking Feature26
19Presence of Google Posts Justifications in Local Search Results27
20Quantity of Products on GBP27
21Keywords in Meta Descriptions Across Entire Website27
22Setting Service Areas in GBP29
23Quantity of Messages Through Google My Business Messaging29
24Keywords in Image Filenames on GBP Landing Page30
25Matching Google Account Domain to GBP Landing Page Domain31
26Comprehensive Google Q&A Section with Owner-Seeded FAQs32
27Presence of XML Sitemap34
28Keywords in GBP Products36
29In-store visits tracked by third-party beacon or location detection technology36
30Quantity of Bookings Through Google Booking Partners36
Local SEO myth factors table

7. Factores negativos

Evita estos problemas:

RankFactorScore
1Incorrect Primary Category176
2Presence of Other Profiles in the Same Category at the Same Address142
3Site Hacked / Presence of Malware142
4Low Numerical Ratings of Google Reviews (e.g. 1-2)108
5Negative Sentiment in Google Reviews90
6Absence of Crawlable NAP on Website84
7Incorrectly-placed Map Marker in GBP83
8Address is a PO Box, UPS Mail Store, Virtual Office, or Other False Address79
9Quantity of Negative Google Review Attributes79
10Profiles with Same Address/Phone Marked as “Permanently Closed”78
11Hiding/Removing the GBP Address77
12Mis-match Address on GBP Landing Page76
13Absence of Crawlable NAP on GBP Landing Page73
14Reports of Violations on your GBP73
15Category Confusion (adding additional categories from completely unrelated industries)72
16Association of GBP account with other suppressed listings65
17No Hours of Operation on GBP62
18Incomplete/Missing Data on the Primary Data Sources61
19Presence of Multiple Profiles with Same Phone Number61
20Reports of Review Gating58
21Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem57
22Reports of Fake Reviews on your GBP57
23Low Numerical Ratings of Third-party Reviews (e.g. 1-2)53
24Receiving Too Many Google Reviews Too Fast53
25Negative Sentiment in Third-Party Reviews52
26Keyword Stuffing in GBP Business Name42
27Presence of Stock Photos on Profile40
28No Owner Responses to Any Reviews38
29Listing 800 Number as the Only Phone Number in GBP36
30Presence of 3rd Party Reviews in Schema/JSON on Website29
31Keyword Stuffing the Title Tag of GBP Landing Page26
Negative factors table

8. Continúa aprendiendo con estos artículos

Esperamos que a estas alturas ya tengas un conocimiento sólido de Google My Business y puedas seguir leyendo más artículos que ayudarán a tu marca o negocio en nuestro Blog. Crea una cuenta de Google My Business y ayuda a expandir tu negocio.

Franco Breciano

Emprendedor tecnológico, escribe sobre nuevas empresas, gestión, cultura empresarial y diseño de producto.