Local Business Marketing - The marketing menu

How to Use In-Store Promotions to Drive Same-Day Sales

By Ian Mackern
25 June, 2025

Sidewalk sale chalkboard sign outside a local store — Flash sale chalkboard signs create urgency and attract immediate purchases.

2 min read

In-store promotions are a powerful way for small businesses to drive same-day sales. With just a few low-cost strategies—and the right tools from RAY—you can turn foot traffic into fast revenue.

Customer Experience Google Maps Local Business Marketing Loyalty

Why a simple loyalty card can keep your customers coming back

By Ian Mackern
25 June, 2025

2 min read

Loyalty cards are a low-cost, high-impact way for small businesses to build lasting customer relationships. Learn how RAY helps make loyalty simple and powerful.

Customer Experience Digital marketing strategies Local Business Marketing Loyalty Online Reputation Online Reviews

The Quick Guide to Collecting Customer Reviews Right at the Counter

By Ian Mackern
24 June, 2025

Employee and customer at a store counter using a QR code to leave a review, with a 4-star rating and article title. — Asking for reviews at checkout is easier than you think—especially with a QR code and a smile.

3 min read

Discover how collecting customer reviews at checkout can boost your store’s reputation, trust, and sales—with simple tools like QR codes and RAY.

Local Business Marketing

Cost-effective resources to help small businesses grow

By Franco Breciano
20 May, 2023

4 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help stretch your money. Fortunately, there are several free or cost-effective […]

Digital marketing strategies Local Business Marketing

Setting Up a Facebook Business Page for Success

By Franco Breciano
20 May, 2023

4 min read

If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the […]

Local Business Marketing Loyalty

Three solutions to Increase Customer Loyalty

By Franco Breciano
20 May, 2023

4 min read

In a competitive marketplace, such as the hospitality industry, customer loyalty is a pivotal step in growing your business. Since it’s more difficult to acquire new […]

Local Business Marketing

Profitable resources to help small business grow

By Franco Breciano
20 May, 2023

5 min read

Starting a small business is expensive. Sometimes you need to find creative ways to help you stretch your dollars. Luckily there are a number of free […]

Digital marketing strategies Local Business Marketing User Generated Content

5 ways to generate sales with user generated content

By Franco Breciano
20 May, 2023

How to sell more with user generated content.png

6 min read

It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or […]

Local Business Marketing

5 Tips for improving millennial customers interactions

By Franco Breciano
20 May, 2023

5 min read

Move over baby boomers. There’s a new sheriff in town that’s driving messaging and marketing strategies for a lot of businesses. In recent years, the number […]

Google Maps Local Business Marketing Online Reviews

How do customer reviews impact Local SEO?

By Franco Breciano
20 May, 2023

4 min read

SEO is a vital tool you can use to grow your business. Local SEO is when customers look for location-based information, such as the best […]

Google Local Business Marketing

How to categorize a Local Business according to Google

By Franco Breciano
20 May, 2023

6 min read

More than 3 billion searches start on Google every single day. To help all those queries find what they’re after, the search engine introduced Google […]

Digital marketing strategies Local Business Marketing

How to choose a category for Your Facebook Page

By Franco Breciano
20 May, 2023

Como integrara Facebook Messenger a website

11 min read

Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. […]

Google Business Profile Local Business Marketing

7 steps to optimize SEO in Google My Business

By Franco Breciano
20 May, 2023

GMB Reviews

7 min read

You’re hungry, and you need to find somewhere to eat. You’re running low on energy and need a quick coffee break. You just got an […]

Digital marketing strategies Google Maps Local Business Marketing

How to use Waze local Ads?

By Franco Breciano
20 May, 2023

4 min read

Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of […]

Digital marketing strategies Google Maps Local Business Marketing

Make your website work smarter, not harder.

By Franco Breciano
20 May, 2023

5 min read

It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to […]

Local Business Marketing

The convenience economy -what it means for local business.

By Franco Breciano
20 May, 2023

5 min read

The convenience economy is here.If you put off purchasing your anniversary gift, you can rely on two-day shipping; it’s just one click away. After drinking, […]

Category: Local Business Marketing

How to Use In-Store Promotions to Drive Same-Day Sales

Why a simple loyalty card can keep your customers coming back

The Quick Guide to Collecting Customer Reviews Right at the Counter

Cost-effective resources to help small businesses grow

Setting Up a Facebook Business Page for Success

Three solutions to Increase Customer Loyalty

Profitable resources to help small business grow

5 ways to generate sales with user generated content

5 Tips for improving millennial customers interactions

How do customer reviews impact Local SEO?

How to categorize a Local Business according to Google

How to choose a category for Your Facebook Page

7 steps to optimize SEO in Google My Business

How to use Waze local Ads?

Make your website work smarter, not harder.

The convenience economy -what it means for local business.

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How to Use In-Store Promotions to Drive Same-Day Sales

Why a simple loyalty card can keep your customers coming back

The Quick Guide to Collecting Customer Reviews Right at the Counter

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Why a friendly store layout boosts customer spending

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