Ian Mackern, autor en The marketing menu

How to Use In-Store Promotions to Drive Same-Day Sales

By Ian Mackern
25 June, 2025

Sidewalk sale chalkboard sign outside a local store — Flash sale chalkboard signs create urgency and attract immediate purchases.

2 min read

In-store promotions are a powerful way for small businesses to drive same-day sales. With just a few low-cost strategies—and the right tools from RAY—you can turn foot traffic into fast revenue.

Customer Experience Google Maps Local Business Marketing Loyalty

Why a simple loyalty card can keep your customers coming back

By Ian Mackern
25 June, 2025

2 min read

Loyalty cards are a low-cost, high-impact way for small businesses to build lasting customer relationships. Learn how RAY helps make loyalty simple and powerful.

Digital marketing strategies Local Business Marketing Online Reputation Online Reviews

The Quick Guide to Collecting Customer Reviews Right at the Counter

By Ian Mackern
24 June, 2025

Employee and customer at a store counter using a QR code to leave a review, with a 4-star rating and article title. — Asking for reviews at checkout is easier than you think—especially with a QR code and a smile.

3 min read

Discover how collecting customer reviews at checkout can boost your store’s reputation, trust, and sales—with simple tools like QR codes and RAY.

Customer Experience Google Business Profile Google Maps

The power of seasonal decor

By Ian Mackern
24 June, 2025

A cozy restaurant setup with sparkling Christmas lights and a holiday table setting, perfect for attracting guests during the festive season.

2 min read

Discover how festive decor—like this warmly lit holiday table—can transform your restaurant, boost foot traffic, and create lasting memories for guests.