Author: Ian Mackern

Explores growth, customer experience, and technology that drives impact. Helps restaurants stand out online as part of RAY’s business development team.
POS Systems Restaurant Tech & Tools

Maximize ROI with Toast POS

Modern Toast POS system with receipt printer, handheld device, and touchscreen terminals on restaurant counter
Toast POS devices in action: powering order accuracy and front-of-house efficiency.
8 min read

Unlocking Restaurant Profitability with Toast POS In today’s competitive restaurant landscape, maximizing business value and achieving a strong return on investment (ROI) are paramount. Beyond […]

Google Maps

Why Can’t People Find My Business on Google Maps?

5 min read

If your business isn’t showing up on Google Maps, you’re missing out on local customers. This guide walks you through the most common reasons—like an unverified Google Business Profile or inconsistent business info—and gives you actionable steps to optimize your listing, boost visibility, and drive more foot traffic.

Digital marketing strategies

Boost Your Restaurant’s Growth

Restaurant owners smiling while reviewing marketing strategies on a laptop inside a bright, modern dining room.
Restaurant owners discussing innovative marketing ideas to attract more customers and grow their business.
6 min read

In today’s fast-paced culinary landscape, great food alone isn’t enough — restaurants need smart marketing to attract and keep customers. From mastering social media and local SEO to creating unique dining experiences and embracing technology, this guide dives into the most effective restaurant marketing ideas and trends to keep your tables full and your brand thriving.

Digital marketing strategies Google Business Profile Local Business Marketing

The Importance of Centralizing Local SEO Efforts for Restaurants and Businesses

Google search results showing pizza restaurants on a map and list view
Google Maps dominates local searches—optimizing your profile here boosts foot traffic and online visibility.
2 min read

Local SEO is most effective when you centralize efforts on Google and Apple Maps—platforms that drive over 90% of local search traffic. Learn how RAY helps restaurants and businesses optimize profiles to attract ready-to-buy customers.