Author: Ian Mackern

Explores growth, customer experience, and technology that drives impact. Helps restaurants stand out online as part of RAY’s business development team.
Local Business Marketing

How do I get more people to just walk into my store?

Street view of a modern restaurant storefront with outdoor seating and clear branding.
An attractive storefront like this one invites walk-ins by combining clear branding, outdoor comfort, and a strong first impression—key elements to boost foot traffic.
4 min read

Struggling to get more people through the door? From optimizing your Google Business Profile to creating irresistible window displays, here are practical strategies to drive more walk-in traffic to your store.

Google Maps

Why Can’t People Find My Business on Google Maps?

5 min read

If your business isn’t showing up on Google Maps, you’re missing out on local customers. This guide walks you through the most common reasons—like an unverified Google Business Profile or inconsistent business info—and gives you actionable steps to optimize your listing, boost visibility, and drive more foot traffic.

Digital marketing strategies

Boost Your Restaurant’s Growth

Restaurant owners smiling while reviewing marketing strategies on a laptop inside a bright, modern dining room.
Restaurant owners discussing innovative marketing ideas to attract more customers and grow their business.
6 min read

In today’s fast-paced culinary landscape, great food alone isn’t enough — restaurants need smart marketing to attract and keep customers. From mastering social media and local SEO to creating unique dining experiences and embracing technology, this guide dives into the most effective restaurant marketing ideas and trends to keep your tables full and your brand thriving.

Digital marketing strategies Google Business Profile Local Business Marketing

The Importance of Centralizing Local SEO Efforts for Restaurants and Businesses

Google search results showing pizza restaurants on a map and list view
Google Maps dominates local searches—optimizing your profile here boosts foot traffic and online visibility.
2 min read

Local SEO is most effective when you centralize efforts on Google and Apple Maps—platforms that drive over 90% of local search traffic. Learn how RAY helps restaurants and businesses optimize profiles to attract ready-to-buy customers.

Digital marketing strategies Google Business Profile Local Business Marketing

Streamlining Bulk Verification for Google Business Profiles with RAY

Google Business Profile bulk verification prompt with options for chain, service area, and different brands
Bulk verification lets businesses manage multiple Google profiles efficiently across chains, service areas, and brands.
3 min read

Bulk verification for Google Business Profiles helps multi-location businesses maintain consistent, accurate listings across Maps and Search. RAY makes the process seamless, saving time and boosting your local SEO strategy.