Factores que afectan las búsquedas locales en Google

1. Cuales son los factores que afectan las búsquedas locales de Google?

Nuestro estudio de 2023 identificó 149 elementos potenciales que los expertos en búsqueda local creen que pueden influir en cómo Google clasifica a los negocios en su paquete/localizador/mapas locales y en los resultados de búsqueda orgánica local.

Aunque carecemos de una visión directa de los entresijos del algoritmo de búsqueda local de Google, estos factores provienen de más de diez años de análisis exhaustivo, experiencia práctica, investigación y especialistas en búsqueda local probando rigurosamente sus teorías sobre los indicadores específicos que Google utiliza para evaluar y clasificar negocios. Factores que, ya sea que contrates a un experto consultor en SEO Local, o te pongas a hacerlo tú mismo, tendrán que ser siempre tenidos en cuenta.

Sin embargo, es importante señalar que los elementos que los expertos colocan en los primeros puestos parecen tener la mayor influencia en las clasificaciones. Esta conclusión se basa en las experiencias de profesionales en búsqueda local que se especializan en optimizar negocios para destacar en los resultados de búsqueda local.

Tal vez te interese: Cómo Poner Mi Negocio en Google Maps: Guía Paso a Paso en 2024

3. Google Local pack

A continuación se muestran todos los factores de ranking clasificados por los contribuyentes según su impacto en las clasificaciones del Google Local Pack:

Rank	Factor	Score
1	Primary GBP Category	193
2	Keywords in GBP Business Title	181
3	Proximity of Address to the Point of Search (Searcher-Business Distance)	176
4	Physical Address in City of Search	170
5	Removal of spam listings through spam fighting	143
6	High Numerical Google Ratings (e.g. 4-5)	138
7	Additional GBP Categories	134
8	Quantity of Native Google Reviews (w/text)	128
9	Verified GBP	117
10	Proximity of Address to Centroid	114
11	Keywords in GBP Landing Page Title	114
12	Completeness of GBP	112
13	Sustained Influx of Reviews Over Time (rather than bursts)	105
14	Dedicated Page for Each Service	105
15	Keywords in GBP Landing Page Headings (H1, H2, etc)	102
16	Proper Placement of the Map Pin	101
17	Geographic (City/Neighborhood) Keyword Relevance of Domain Content	101
18	Internal Linking Across Entire Website	100
19	Quantity of Inbound Links to Domain from Locally-Relevant Domains	100
20	Recency of Reviews	99
21	Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains	98
22	Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)	98
23	HTML NAP Matching GBP NAP	97
24	Internal Links TO GBP Landing Page from Other Pages of Website	97
25	Quality/Authority of Inbound Links to Domain	94
26	Quality/Authority of Inbound Links to GBP Landing Page URL	94
27	Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains	92
28	Age of GBP	90
29	Keywords in Anchor Text of Inbound Links to GBP Landing Page URL	89
30	Volume of Searches for Business Name	89
31	Topical (Product/Service) Keyword Relevance Across Entire Website	88
32	Quantity of Inbound Links to Domain from Industry-Relevant Domains	87
33	Volume of Quality Content on Service Pages	86
34	Keywords in Native Google Reviews	85
35	Reference to Location Specific Entities on GBP Landing Page	82
36	Website’s Degree of Focus on a Specific Niche	82
37	Keywords in Anchor Text of Inbound Links to Domain	81
38	Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations	79
39	Positive Sentiment in Review Text	78
40	Quantity of Native Google Ratings (no text)	78
41	Mobile-friendly/Responsive Website	78
42	Business Title in Anchor Text of Inbound Links to GBP Landing Page URL	78
43	Proper Category Associations on Aggregators and Tier 1 Citation Sources	78
44	Quantity of Citations from Locally-Relevant Domains	78
45	Internal Links FROM GBP Landing Page to Other Pages of Website	77
46	Authority of Third-Party Sites on Which Reviews are Present	76
47	Diversity of Inbound Links to GBP Landing Page URL	76
48	Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)	76
49	Click-Through Rate from Search Results (General)	75
50	Diversity of Inbound Links to Domain	74
51	Prominence on Key Industry-Relevant Domains	74
52	Keywords in Titles Across Entire Website	73
53	Loadtime of GBP Landing Page	73
54	Volume of Quality Content on Entire Website	73
55	Driving Directions to Business Clicks	73
56	Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)	72
57	Clicks to Call Business	72
58	Keywords in Headings (H1, H2, etc) Across Entire Website	71
59	Website Uses HTTPS by default	71
60	Quantity of Inbound Links to Domain	71
61	Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)	71
62	Business Title in Anchor Text of Inbound Links to Domain	70
63	Diversity of Anchor Text to GBP Landing Page URL	70
64	Quantity of Citations from Industry-Relevant Domains	70
65	Quantity of Positive Google Review Attributes	69
66	Quantity of Inbound Links to GBP Landing Page URL	69
67	High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	68
68	Diversity of Anchor Text to Domain	68
69	Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)	68
70	Keywords in GBP Landing Page URL	67
71	Volume of Content on GBP Landing Page	67
72	Domain Authority of Website	67
73	In-store visits tracked by Android or Google Maps Mobile app location detection	66
74	Quality/Authority of Structured Citations	65
75	Presence of «Website mentions» Justifications in Local Search Results	63
76	Keywords in Domain Name	63
77	Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)	62
78	Quantity of Reviews on Industry-Specific Sites	61
79	Loadtime of Pages Across Entire Website	61
80	Page Authority of GBP Landing Page URL	61
81	Presence of GBP Services	60
82	Quality/Relevance of Photos	60
83	Enhancement/Completeness of Citations	60
84	Presence of «Identifies as» Attributes on GBP	59
85	Proper Hours Set on GBP	59
86	Diversity of Third-Party Sites on Which Reviews are Present	59
87	Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)	59
88	Sustained Influx of Links Over Time (rather than bursts)	59
89	Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)	57
90	Quantity of Structured Citations (IYPs, Data Aggregators)	56
91	Presence of Business on Expert Curated Best of and Similar Lists	55
92	Presence of Review Justifications in Local Search Results	54
93	Quantity of Photos with Google Vision-AI Labels Matching Keywords	54
94	High Numerical Third-Party Ratings (e.g. 4-5)	54
95	Keywords in URLs Across Entire Website	54
96	Presence of «Provides» Justifications in Local Search Results	53
97	Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	52
98	NAP in Schema/JSON-LD on GBP Landing Page URL	52
99	Local Area Code on GBP	51
100	Keywords in Third-Party Reviews	49
101	Unlinked Brand Mentions	49
102	Keywords in Image ALT attributes on GBP Landing Page	48
103	Keywords in Text Surrounding Links to GBP Landing Page	47
104	Consistency of Citations on Other Citation Sources	47
105	Sustained Output of Content Over Time (rather than bursts)	46
106	Quantity of Photos in General on GBP	45
107	Presence of Crowd Sourced Attributes	44
108	Keywords in Text Surrounding Links to Domain	44
109	Length of Dwell Time on GBP	42
110	Keywords in GBP Services	41
111	Presence of Owner Responses to Most Reviews	40
112	Quantity of Services Performed in Google Reviews	40
113	Presence of Outbound Links to Authority Topically Relevant Sites	40
114	User Added Attributes in GBP	39
115	Embedded Google Map for Location on GBP Landing Page	39
116	Keywords in Image ALT attributes Across Entire Website	38
117	BBB Accredited	38
118	Keywords in GBP Landing Page Meta Description	37
119	Length of Dwell Time on GBP Landing Page	37
120	Keywords in GBP Products	36
121	In-store visits tracked by third-party beacon or location detection technology	36
122	Quantity of Bookings Through Google Booking Partners	36
123	Presence of XML Sitemap	34
124	Comprehensive Google Q&A Section with Owner-Seeded FAQs	32
125	Matching Google Account Domain to GBP Landing Page Domain	31
126	Keywords in Image Filenames on GBP Landing Page	30
127	Setting Service Areas in GBP	29
128	Quantity of Messages Through Google My Business Messaging	29
129	Presence of Google Posts Justifications in Local Search Results	27
130	Quantity of Products on GBP	27
131	Keywords in Meta Descriptions Across Entire Website	27
132	Frequency of Google Posts Posted	26
133	Number of Bookings Through GBP Booking Feature	26
134	Presence of Appointment URL	25
135	Keywords in Google Posts	24
136	Quantity of Videos on GBP	24
137	Keywords in Image Filenames Across Entire Website	24
138	Trusted Photographer / Google Business View Photography	23
139	Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products	23
140	Quantity of Google Posts Posted	22
141	GBP Booking Feature is Enabled	20
142	Quantity of Transactions Identified Through Credit Card Partners	20
143	Quantity of Questions Asked in Google Q&A	19
144	GBP Messaging Feature is Enabled	18
145	Keywords in Google Q&A	18
146	Sum of Transactions Identified Through Credit Card Partners	16
147	Keywords in Owner Responses to Reviews	12
148	Keywords in GBP Description	11
149	Geo-tagged Photos Uploaded to GBP	2

4. Local organic ranking factors

Here are all ranking factors as ranked by the contributors for their impact on local organic rankings:

Rank	Factor	Score
1	Dedicated Page for Each Service	163
2	Internal Linking Across Entire Website	149
3	Quality/Authority of Inbound Links to Domain	148
4	Geographic (City/Neighborhood) Keyword Relevance of Domain Content	146
5	Keywords in GBP Landing Page Title	140
6	Quantity of Inbound Links to Domain from Locally-Relevant Domains	137
7	Topical (Product/Service) Keyword Relevance Across Entire Website	135
8	Volume of Quality Content on Service Pages	134
9	Volume of Quality Content on Entire Website	132
10	Keywords in Anchor Text of Inbound Links to Domain	128
11	Diversity of Inbound Links to Domain	127
12	Mobile-friendly/Responsive Website	125
13	Quantity of Inbound Links to Domain from Industry-Relevant Domains	124
14	Keywords in GBP Landing Page Headings (H1, H2, etc)	119
15	Website’s Degree of Focus on a Specific Niche	119
16	Keywords in Titles Across Entire Website	117
17	Keywords in Headings (H1, H2, etc) Across Entire Website	110
18	Website Uses HTTPS by default	106
19	Diversity of Anchor Text to Domain	106
20	Physical Address in City of Search	105
21	Quality/Authority of Inbound Links to GBP Landing Page URL	105
22	Loadtime of Pages Across Entire Website	103
23	Domain Authority of Website	102
24	Keywords in Anchor Text of Inbound Links to GBP Landing Page URL	101
25	Quantity of Inbound Links to Domain	101
26	Sustained Influx of Links Over Time (rather than bursts)	101
27	Internal Links TO GBP Landing Page from Other Pages of Website	98
28	Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains	98
29	Diversity of Inbound Links to GBP Landing Page URL	97
30	Keywords in Domain Name	95
31	Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations	95
32	Sustained Output of Content Over Time (rather than bursts)	94
33	Click-Through Rate from Search Results (General)	94
34	Loadtime of GBP Landing Page	92
35	Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains	92
36	Business Title in Anchor Text of Inbound Links to Domain	91
37	Internal Links FROM GBP Landing Page to Other Pages of Website	91
38	Prominence on Key Industry-Relevant Domains	91
39	Reference to Location Specific Entities on GBP Landing Page	88
40	Volume of Searches for Business Name	88
41	Keywords in URLs Across Entire Website	86
42	Keywords in GBP Landing Page URL	85
43	Diversity of Anchor Text to GBP Landing Page URL	82
44	Authority of Third-Party Sites on Which Reviews are Present	80
45	Volume of Content on GBP Landing Page	80
46	Business Title in Anchor Text of Inbound Links to GBP Landing Page URL	80
47	Proximity of Address to the Point of Search (Searcher-Business Distance)	77
48	HTML NAP Matching GBP NAP	75
49	Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)	74
50	Keywords in Text Surrounding Links to Domain	73
51	Presence of XML Sitemap	72
52	Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)	70
53	Presence of Outbound Links to Authority Topically Relevant Sites	69
54	Quantity of Inbound Links to GBP Landing Page URL	69
55	Presence of Business on Expert Curated Best of and Similar Lists	69
56	Quantity of Citations from Locally-Relevant Domains	68
57	Diversity of Third-Party Sites on Which Reviews are Present	65
58	Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)	65
59	Quantity of Citations from Industry-Relevant Domains	65
60	Page Authority of GBP Landing Page URL	63
61	Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)	63
62	Keywords in Image ALT attributes Across Entire Website	58
63	Unlinked Brand Mentions	58
64	NAP in Schema/JSON-LD on GBP Landing Page URL	57
65	Quality/Authority of Structured Citations	57
66	Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)	55
67	High Numerical Google Ratings (e.g. 4-5)	54
68	Quantity of Reviews on Industry-Specific Sites	54
69	Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)	52
70	Keywords in Image ALT attributes on GBP Landing Page	52
71	Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)	52
72	Keywords in GBP Business Title	50
73	Keywords in Text Surrounding Links to GBP Landing Page	49
74	Primary GBP Category	48
75	Proper Category Associations on Aggregators and Tier 1 Citation Sources	47
76	Quantity of Structured Citations (IYPs, Data Aggregators)	46
77	High Numerical Third-Party Ratings (e.g. 4-5)	45
78	Keywords in Image Filenames Across Entire Website	45
79	Enhancement/Completeness of Citations	45
80	Keywords in Image Filenames on GBP Landing Page	44
81	Proximity of Address to Centroid	43
82	Keywords in Third-Party Reviews	42
83	Positive Sentiment in Review Text	41
84	Consistency of Citations on Other Citation Sources	41
85	Keywords in GBP Landing Page Meta Description	38
86	BBB Accredited	38
87	Sustained Influx of Reviews Over Time (rather than bursts)	37
88	Quantity of Native Google Reviews (w/text)	36
89	Keywords in Meta Descriptions Across Entire Website	36
90	Length of Dwell Time on GBP Landing Page	36
91	High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	35
92	Recency of Reviews	35
93	Embedded Google Map for Location on GBP Landing Page	35
94	Quality/Relevance of Photos	33
95	Keywords in Native Google Reviews	33
96	Verified GBP	32
97	Completeness of GBP	31
98	Presence of «Website mentions» Justifications in Local Search Results	31
99	Additional GBP Categories	30
100	Quantity of Photos with Google Vision-AI Labels Matching Keywords	29
101	Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	27
102	Age of GBP	24
103	Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products	22
104	Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)	22
105	Matching Google Account Domain to GBP Landing Page Domain	21
106	Clicks to Call Business	21
107	Length of Dwell Time on GBP	21
108	Presence of «Provides» Justifications in Local Search Results	20
109	Driving Directions to Business Clicks	20
110	Presence of Review Justifications in Local Search Results	19
111	Proper Placement of the Map Pin	19
112	Quantity of Positive Google Review Attributes	19
113	Local Area Code on GBP	16
114	Removal of spam listings through spam fighting	16
115	Quantity of Native Google Ratings (no text)	16
116	Quantity of Photos in General on GBP	15
117	Quantity of Products on GBP	15
118	Quantity of Services Performed in Google Reviews	15
119	In-store visits tracked by Android or Google Maps Mobile app location detection	15
120	Presence of Owner Responses to Most Reviews	13
121	Quantity of Bookings Through Google Booking Partners	13
122	Comprehensive Google Q&A Section with Owner-Seeded FAQs	12
123	Presence of Google Posts Justifications in Local Search Results	12
124	Proper Hours Set on GBP	12
125	Frequency of Google Posts Posted	11
126	Presence of Crowd Sourced Attributes	11
127	Presence of GBP Services	11
128	User Added Attributes in GBP	11
129	In-store visits tracked by third-party beacon or location detection technology	11
130	Quantity of Transactions Identified Through Credit Card Partners	11
131	Setting Service Areas in GBP	10
132	Keywords in Owner Responses to Reviews	10
133	Quantity of Messages Through Google My Business Messaging	9
134	Keywords in GBP Services	8
135	Sum of Transactions Identified Through Credit Card Partners	8
136	GBP Booking Feature is Enabled	7
137	Keywords in Google Posts	7
138	Presence of Appointment URL	7
139	Trusted Photographer / Google Business View Photography	7
140	Keywords in GBP Description	6
141	Keywords in GBP Products	6
142	Presence of «Identifies as» Attributes on GBP	6
143	Quantity of Questions Asked in Google Q&A	6
144	Quantity of Videos on GBP	6
145	Number of Bookings Through GBP Booking Feature	5
146	GBP Messaging Feature is Enabled	4
147	Keywords in Google Q&A	4
148	Quantity of Google Posts Posted	3
149	Geo-tagged Photos Uploaded to GBP	1

5. Factores que afectan la conversión de visitas

Las clasificaciones son importantes, pero también debes pensar en cómo tu presencia en la web (GBP, sitio web, etc.) convierte a los visitantes en clientes. ¿Tu mensaje resuena? ¿Les ha dado una razón para elegir su negocio entre docenas de otras opciones?

A continuación se muestran todos los factores de clasificación clasificados por los contribuyentes según su impacto en las conversiones:

Rank	Factor	Score
1	High Numerical Google Ratings (e.g. 4-5)	177
2	Positive Sentiment in Review Text	151
3	Mobile-friendly/Responsive Website	149
4	Quantity of Native Google Reviews (w/text)	145
5	Dedicated Page for Each Service	137
6	Completeness of GBP	133
7	GBP Booking Feature is Enabled	132
8	Proper Hours Set on GBP	131
9	Quality/Relevance of Photos	128
10	Presence of Owner Responses to Most Reviews	128
11	Recency of Reviews	128
12	Proximity of Address to the Point of Search (Searcher-Business Distance)	127
13	Loadtime of Pages Across Entire Website	127
14	Primary GBP Category	125
15	Loadtime of GBP Landing Page	125
16	Presence of Review Justifications in Local Search Results	120
17	Physical Address in City of Search	119
18	Presence of «Provides» Justifications in Local Search Results	119
19	Presence of Appointment URL	119
20	Quantity of Positive Google Review Attributes	118
21	GBP Messaging Feature is Enabled	115
22	Presence of «Website mentions» Justifications in Local Search Results	113
23	High Numerical Third-Party Ratings (e.g. 4-5)	110
24	Website Uses HTTPS by default	109
25	Geographic (City/Neighborhood) Keyword Relevance of Domain Content	103
26	Comprehensive Google Q&A Section with Owner-Seeded FAQs	102
27	Sustained Influx of Reviews Over Time (rather than bursts)	101
28	High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	100
29	Keywords in Native Google Reviews	100
30	Website’s Degree of Focus on a Specific Niche	98
31	Authority of Third-Party Sites on Which Reviews are Present	96
32	Quantity of Reviews on Industry-Specific Sites	93
33	Proper Placement of the Map Pin	92
34	Keywords in GBP Business Title	91
35	Presence of GBP Services	91
36	Volume of Quality Content on Service Pages	91
37	Topical (Product/Service) Keyword Relevance Across Entire Website	87
38	Additional GBP Categories	86
39	Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)	85
40	Frequency of Google Posts Posted	83
41	Presence of Google Posts Justifications in Local Search Results	83
42	Embedded Google Map for Location on GBP Landing Page	83
43	Quantity of Native Google Ratings (no text)	82
44	Local Area Code on GBP	81
45	Volume of Quality Content on Entire Website	79
46	Quantity of Photos in General on GBP	77
47	Verified GBP	77
48	Keywords in GBP Landing Page Title	77
49	Diversity of Third-Party Sites on Which Reviews are Present	76
50	Keywords in GBP Landing Page Headings (H1, H2, etc)	76
51	Presence of Crowd Sourced Attributes	75
52	Trusted Photographer / Google Business View Photography	75
53	Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	74
54	Presence of «Identifies as» Attributes on GBP	73
55	Keywords in GBP Services	72
56	Quantity of Videos on GBP	71
57	Removal of spam listings through spam fighting	71
58	Setting Service Areas in GBP	71
59	Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)	70
60	Quantity of Services Performed in Google Reviews	65
61	Keywords in GBP Products	64
62	Quantity of Products on GBP	64
63	Keywords in Titles Across Entire Website	64
64	Keywords in Google Posts	63
65	User Added Attributes in GBP	63
66	Keywords in Headings (H1, H2, etc) Across Entire Website	59
67	Proximity of Address to Centroid	57
68	Quantity of Google Posts Posted	57
69	Quantity of Questions Asked in Google Q&A	57
70	Reference to Location Specific Entities on GBP Landing Page	57
71	Volume of Content on GBP Landing Page	56
72	Keywords in GBP Landing Page Meta Description	55
73	Keywords in Google Q&A	50
74	Keywords in Third-Party Reviews	50
75	Keywords in Meta Descriptions Across Entire Website	48
76	Keywords in GBP Description	46
77	HTML NAP Matching GBP NAP	45
78	Sustained Output of Content Over Time (rather than bursts)	43
79	Keywords in Owner Responses to Reviews	41
80	Keywords in Domain Name	40
81	Keywords in GBP Landing Page URL	39
82	Keywords in URLs Across Entire Website	37
83	Age of GBP	33
84	Presence of Outbound Links to Authority Topically Relevant Sites	32
85	Quantity of Photos with Google Vision-AI Labels Matching Keywords	27
86	Keywords in Image ALT attributes Across Entire Website	27
87	Matching Google Account Domain to GBP Landing Page Domain	22
88	Keywords in Image ALT attributes on GBP Landing Page	22
89	Number of Bookings Through GBP Booking Feature	17
90	NAP in Schema/JSON-LD on GBP Landing Page URL	17
91	Geo-tagged Photos Uploaded to GBP	9
92	Keywords in Image Filenames Across Entire Website	9
93	Keywords in Image Filenames on GBP Landing Page	9
94	Presence of XML Sitemap	8

6. Mitos de SEO Local

Estos son los factores que recibieron las puntuaciones combinadas más bajas. En otras palabras, estos son los factores que la mayoría de los contribuyentes cree que no afectan mucho las clasificaciones.

Rank	Factor	Score
1	Geo-tagged Photos Uploaded to GBP	2
2	Keywords in GBP Description	11
3	Keywords in Owner Responses to Reviews	12
4	Sum of Transactions Identified Through Credit Card Partners	16
5	GBP Messaging Feature is Enabled	18
6	Keywords in Google Q&A	18
7	Quantity of Questions Asked in Google Q&A	19
8	GBP Booking Feature is Enabled	20
9	Quantity of Transactions Identified Through Credit Card Partners	20
10	Quantity of Google Posts Posted	22
11	Trusted Photographer / Google Business View Photography	23
12	Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products	23
13	Keywords in Google Posts	24
14	Quantity of Videos on GBP	24
15	Keywords in Image Filenames Across Entire Website	24
16	Presence of Appointment URL	25
17	Frequency of Google Posts Posted	26
18	Number of Bookings Through GBP Booking Feature	26
19	Presence of Google Posts Justifications in Local Search Results	27
20	Quantity of Products on GBP	27
21	Keywords in Meta Descriptions Across Entire Website	27
22	Setting Service Areas in GBP	29
23	Quantity of Messages Through Google My Business Messaging	29
24	Keywords in Image Filenames on GBP Landing Page	30
25	Matching Google Account Domain to GBP Landing Page Domain	31
26	Comprehensive Google Q&A Section with Owner-Seeded FAQs	32
27	Presence of XML Sitemap	34
28	Keywords in GBP Products	36
29	In-store visits tracked by third-party beacon or location detection technology	36
30	Quantity of Bookings Through Google Booking Partners	36

7. Factores negativos

Evita estos problemas:

Rank	Factor	Score
1	Incorrect Primary Category	176
2	Presence of Other Profiles in the Same Category at the Same Address	142
3	Site Hacked / Presence of Malware	142
4	Low Numerical Ratings of Google Reviews (e.g. 1-2)	108
5	Negative Sentiment in Google Reviews	90
6	Absence of Crawlable NAP on Website	84
7	Incorrectly-placed Map Marker in GBP	83
8	Address is a PO Box, UPS Mail Store, Virtual Office, or Other False Address	79
9	Quantity of Negative Google Review Attributes	79
10	Profiles with Same Address/Phone Marked as “Permanently Closed”	78
11	Hiding/Removing the GBP Address	77
12	Mis-match Address on GBP Landing Page	76
13	Absence of Crawlable NAP on GBP Landing Page	73
14	Reports of Violations on your GBP	73
15	Category Confusion (adding additional categories from completely unrelated industries)	72
16	Association of GBP account with other suppressed listings	65
17	No Hours of Operation on GBP	62
18	Incomplete/Missing Data on the Primary Data Sources	61
19	Presence of Multiple Profiles with Same Phone Number	61
20	Reports of Review Gating	58
21	Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem	57
22	Reports of Fake Reviews on your GBP	57
23	Low Numerical Ratings of Third-party Reviews (e.g. 1-2)	53
24	Receiving Too Many Google Reviews Too Fast	53
25	Negative Sentiment in Third-Party Reviews	52
26	Keyword Stuffing in GBP Business Name	42
27	Presence of Stock Photos on Profile	40
28	No Owner Responses to Any Reviews	38
29	Listing 800 Number as the Only Phone Number in GBP	36
30	Presence of 3rd Party Reviews in Schema/JSON on Website	29
31	Keyword Stuffing the Title Tag of GBP Landing Page	26

8. Continúa aprendiendo con estos artículos

Esperamos que a estas alturas ya tengas un conocimiento sólido de Google My Business y puedas seguir leyendo más artículos que ayudarán a tu marca o negocio en nuestro Blog. Crea una cuenta de Google My Business y ayuda a expandir tu negocio.