A welcoming store layout can make shoppers stay longer and spend more. U.S. small and mid-sized merchants can tweak their shop’s flow with easy changes to drive sales and create happy customers.
Why Store Layout Matters
A smart layout guides customers naturally, sparking more purchases. A notable 67% of shoppers say store design affects how much they buy (Retail Customer Experience, 2024).
Key Benefits
- Increases Sales: Open layouts lift spending, with 64% of customers buying extra items in easy-to-shop stores (Shop! Association, 2024).
- Improves Experience: Clear paths make shopping fun—70% of shoppers return to stores that feel welcoming (Yotpo, 2024).
- Showcases Products: Smart displays highlight goods, boosting impulse buys by 23% (Retail Dive, 2024).
How to Create a Friendly Layout
You don’t need a remodel to improve your store’s flow. Try these three tips:
- Clear the Aisles ($0): Keep pathways open for easy browsing—68% of shoppers avoid cluttered stores (Podium, 2024).
- Highlight Top Items ($5-10): Use small stands or signs to feature bestsellers near the entrance. Focal displays raise sales by 20% (Sign Industry Journal, 2024).
- Create a Cozy Corner ($5-10): Add a bench or table for shoppers to pause. Rest spots increase dwell time by 25% (Retail TouchPoints, 2024).
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Tools to Optimize Your Store Layout
RAY helps your layout shine by connecting design to customer behavior:
- Share layout photos with QR codes on Google Maps, inviting locals to explore your refreshed store.
- Out software optimizes the Google Business Profile photos to find the most engaging
- Analyze sales by zone to adjust displays, ensuring your setup maximizes every visit.
From one shop to a small chain, RAY makes your layout a sales booster.
Conclusion
A friendly store layout can ramp up spending and delight customers for U.S. merchants with minimal effort. Simple tweaks go far. Request a Demo with RAY to see how you can make your shop a buyer’s paradise.
