Cost-effective resources to help small businesses grow4 min read

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Starting a small business is expensive. Sometimes you need to find creative ways to help stretch your money. Fortunately, there are several free or cost-effective resources available to help you grow your business. We highlight some of the best continuation.

Small Business Administration

The administration of small companies(SBA) they have resources available to provide guidance to potential business owners to help them create and build a business plan and cost-effective, show them how to obtain the licenses and permits they need and guide them through their business finance inputs. When he is starting, he must provide all the services and commercial resources available from the SBA to help him start with the right pie.

Commercial directories on line

One of the first things that must be done in a new deal is to appear in all directories in a line that are relevant to your deal. There is a seemingly endless supply of available resources, so it is important to take time to identify which sites are suitable for your business that will allow you effective cost. The next 20 main directories are moved according to HubSpot. You can access the full list of 50 on here.

1. Google11. Whitepages
2. Bing12. Superpages.com
3. Yahoo!13. Yellowbook
4. Yelp14. CitySearch
5. Facebook15. MapQuest/Yext
6. Better Business Bureau16. Local.com
7. Angie’s List17. Foursquare
8. Merchant Circle18. CitySlick
9. LinkedIn19. USDirectory.com
10. YP.com20. Dex Media

Once you have identified which directories you want to use, it is important to complain and optimize your listings. The process is quite easy for the majority of you:

  1. Navigate to the directory site
  2. Start session / cree a cuenta
  3. Search for your company by name and address
  4. Complain and check

Since Facebook and Google are the most popular company listings, we have created more detailed publications to configure and optimize them.

Website builders WYSIWYG

Your company’s website acts as your brand’s virtual hideout. Luckily for you, there are many free or affordable website creators available to help you create an attractive and easy to navigate website. One thing to consider when selecting which website creator is the best for your business is whether or not to create a version of your compatible website with mobile devices.

They are important because the use of mobile devices has skyrocketed in the last few years and many consumers are investigating their business from their phones or tablets. PCMag.com compiled a list of the best creators of web sites to help you start your search. Before passing on the next element, there is a salvation. Because your website is so important for your business, it might make sense to invest in a professionally created website if you have the money.

Analytical Google

Now that your website has been created, it is important to supervise the performance and adjust it accordingly. Google Analytics it is a free tool (zero cost) that allows you to do just that. With Google Analytics you can analyze traffic to your site. See where it comes from and what visitors are getting in its place. With these data, you can confirm what is working and identify areas for improvement, with the ultimate goal of increasing conversions and sales for your business.

Advertising Mail (Email Marketing)

You will also want to have the ability to contact customers and potential customers with messages and relevant offers. You don’t have to ruin yourself by buying business-level marketing automation tools. Solutions like MailChimp or Campaigner allow you to create and carry out campaign tracking to promote your business and generate potential customers. To obtain a complete list of economic options look at this list of PCMag.com.

Online Reviews

The last small business resource to be discussed is online reviews. Many of the online business directories mentioned above allow businesses to collect and display customer reviews. Online reviews provide many benefits, including better local search rankings, increased consumer confidence, and practical insights to help you improve your business.

The best way to manage the online review process is to implement a online review management platform. While this may require a bit of investment, the dividends will be worth it.

Improve the online reputation of your business with RAY

Do you want people to speak well of your brand online? With an adequate strategy you can improve the user experience and with it, the online presence of your business.

The best: you don’t have to spend all your time on homework. You only need the right tool.

Manage your brand’s online reputation effectively with RAY.