A sidewalk sale can bring your community to your doorstep, boosting sales and buzz for your restaurants can host a low-budget event that gets locals excited and keeps your register ringing.
Why Sidewalk Sales Matter
Sidewalk sales turn your store into a neighborhood hotspot, pulling in curious shoppers. In fact, 75% of consumers say they’re more likely to visit stores hosting local events (National Retail Federation, 2024).
Key Benefits
- Attracts New Customers: Vibrant sales draw passersby, with 60% of shoppers discovering new stores through outdoor events (Retail Dive, 2024).
- Clears Inventory: Moving old stock frees up space, as 70% of small retailers report higher turnover during sales (Shopify, 2024).
- Builds Community: Engaging locals strengthens loyalty—55% of customers return to stores that host fun events (American Marketing Association, 2024).
How to Plan a Sidewalk Sale
You don’t need a big budget to host a hit sale. Try these three tips:
- Create Eye-Catching Displays: Use colorful signs or balloons to grab attention, 80% of shoppers notice bold outdoor setups (Sign Industry Journal, 2024).
- Spread the Word Locally: Post on community boards or social media for free. Local promotions drive 65% of event foot traffic (Eventbrite, 2024).
- Host a Mini Costume Contest: Okay, this one’s a crazy idea, but hear us out! One of our RAY customers, a small boutique, offered tiny prizes for shoppers who showed up in fun hats or sunglasses during their sale. It sounded wild, but it tripled their foot traffic and got 50% more social media mentions that week (RAY Customer Insights, 2024).
Tools to Boost Your Sidewalk Sale
RAY helps make your sidewalk sale a crowd-pleaser by simplifying promotion and engagement. With RAY, you can:
- Schedule and share event updates across Google Maps and social platforms in one click, ensuring locals see your sale details in real time.
- Collect instant feedback via QR codes (available June 2025) displayed at your sale, letting shoppers share their experience and boosting your reviews.
- Analyze foot traffic trends post-event to see which displays or promotions worked best, so your next sale draws an even bigger crowd.
Whether you run one shop or several, RAY’s tools help you plan, promote, and perfect your sidewalk sale.
Conclusion
A sidewalk sale is an easy way to draw crowds and boost your shop’s vibe for Restaurants. With a few smart moves, you’ll pack the sidewalk and your profits. Request a free Demo with RAY to see how you can plan your next sale like a pro.
