Why a simple loyalty card can keep your customers coming back
A loyalty card can turn one-time shoppers into regulars, building a loyal fanbase for your restaurant to boost repeat visits and grow sales without breaking the bank.
Why Loyalty Cards Matter
Loyalty cards reward customers for coming back, creating a win-win for your business. Studies show 68% of consumers are more likely to shop at stores with loyalty programs (LoyaltyOne, 2024).
Key Benefits
- Increases Repeat Visits: Loyalty cards encourage return trips, with 62% of shoppers visiting program stores weekly (Bond Brand Loyalty, 2024).
- Boosts Sales: Loyal customers spend 20% more on average than one-time buyers (Retail Customer Experience, 2024).
- Strengthens Bonds: Personal rewards make customers feel valued, 57% say loyalty programs build emotional connections (Forrester, 2024).
How to Create a Loyalty Card Program
Starting a loyalty card is simpler than you think. Here are three tips to get going:
- Design a Basic Card): Print punch cards (e.g., “Buy 10, get 1 free”) at a local sho, 75% of customers prefer simple rewards (Yotpo, 2024). At RAY recommend to punch each card with the first two or three visits.
- Promote It at Checkout: Train staff to mention the card when ringing the check. In-store pitches drive 80% of sign-ups (Podium, 2024).
- Offer a Wild Bonus Reward: This one’s a crazy idea, but it works! One of our RAY customers, a coffee shop, gave a free drink and a to print a photo of the customer and post it in one of their walls to anyone who filled their card in a month. It felt out there, but it doubled their card sign-ups and boosted visits by card members by 40% that quarter.
Tools to Power Your Loyalty Program
RAY makes your loyalty card program a breeze by helping you manage and maximize rewards. With RAY, you can:
- Track card redemptions in real time via a centralized dashboard, so you always know who’s earning rewards and when.
- Send personalized offers through QR codes (available June 2025) to loyalty members, encouraging them to visit during slow hours.
- Analyze customer return patterns to tweak your program, ensuring your rewards keep locals coming back for more.
Whether you run a single store or a small chain, RAY helps turn loyalty cards into a growth engine.
Conclusion
A simple loyalty card can transform casual shoppers into devoted customers to your restaurant. With a few clever steps, you’ll keep your store buzzing. If you want to create a world class loyalty system request a Demo with RAY to see how you can launch a loyalty program that brings you more regular customers!
