Local listings can guide customers right to your shop’s door without costing a penny. U.S. small and mid-sized merchants can ramp up their online presence and pull in nearby shoppers with minimal effort.
Why Local Listings Matter
Listings on platforms like Google Maps make your store easy to find, driving real-world visits. A striking 78% of local mobile searches lead to an in-store purchase within hours (Search Engine Journal, 2024).
Key Benefits
- Boosts Foot Traffic: Accurate listings bring more walk-ins, with 65% of consumers visiting businesses found online same-day (Google, 2024).
- Enhances Credibility: Consistent details across platforms build trust—80% of shoppers avoid stores with mismatched info (BrightLocal, 2024).
- Saves Cash: Free listings rival paid ads, which 60% of small retailers say underdeliver for the price (Shopify, 2024).
How to Set Up Local Listings
Getting listed is fast and free. Here are three steps to start:
- Claim Your Google Profile: Create a Google Business Profile with your store’s name, address, and hours—69% of local searches hit Google first (Statista, 2024).
- List on Yelp: Add your shop to Yelp for extra eyes. Active Yelp profiles lift click-throughs by 12% for retailers (Yelp Insights, 2024).
- Update Regularly: Refresh photos and promotions monthly. Current listings rank 20% higher in search results and you can schedule them in RAY (Moz, 2024).
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Tools to Manage Your Listings
RAY streamlines your local listings to keep your shop front and center. With RAY, you can:
- Sync your Google and Yelp profiles from one dashboard, ensuring your details stay spot-on everywhere.
- Track customer interactions via QR codes (available June 2025), revealing how listings drive store visits.
- Spot errors like wrong hours instantly, keeping your info reliable for every searcher.
Conclusion
Free local listings are a simple way to get U.S. merchants noticed and drive store traffic. A few minutes can connect you with eager shoppers. Request a Demo with RAY to see how you can shine online effortlessly.