Local Business Marketing
From SEO to social media, our digital marketing articles have got you covered. Find out how to increase your online presence as a local business.
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Setting Up a Facebook Business Page for Success
If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the social network to try and connect with their audiences. But many are doing so without a clear strategy in place. Are you using Facebook as an engagement tool, to drive…
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Three solutions to Increase Customer Loyalty
In a competitive marketplace, such as the hospitality industry, customer loyalty is a pivotal step in growing your business. Since it’s more difficult to acquire new customers, you should put a lot of effort in keeping existing ones. One way to accomplish this is by having a solid understanding of what customer loyalty solutions are available…
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Profitable resources to help small business grow
Starting a small business is expensive. Sometimes you need to find creative ways to help you stretch your dollars. Luckily there are a number of free or inexpensive resources available to help you grow your business. We highlight some of the best ones below. Small Business Administration The Small Business Administration (SBA) has resources available to give guidance…
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5 ways to generate sales with user generated content
It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or left to happen organically, which is a huge mistake. User-generated content gives your brand more credibility with customers and helps drive them through the entire customer journey. If you’re unfamiliar…
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5 Tips for improving millennial customers interactions
Move over baby boomers. There’s a new sheriff in town that’s driving messaging and marketing strategies for a lot of businesses. In recent years, the number of millennials in the US surpassed the number of baby boomers – and the gap is only going to grow. That is why it is very important to understand how the…
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How do customer reviews impact Local SEO?
SEO is a vital tool you can use to grow your business. Local SEO is when customers look for location-based information, such as the best restaurant in their town; SEO is the process of writing content in such a way as to generate the most traffic from search engine results. Including keywords that your customers…
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How to categorize a Local Business according to Google
More than 3 billion searches start on Google every single day. To help all those queries find what they’re after, the search engine introduced Google My Business—a free business profile to help owners take control of their online reputation. Creating your GMB page not only helps your business get found by potential customers, but it…
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How to choose a category for Your Facebook Page
Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. You’ll need to select between categories for a Facebook page to define your organization. Picking right will help customers find you more easily. If you’re miscategorized, they might skip over…
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7 steps to optimize SEO in Google My Business
You’re hungry, and you need to find somewhere to eat. You’re running low on energy and need a quick coffee break. You just got an important message and need free Wi-Fi to get some work done. Regardless of the situation, you’ve probably asked Google for answers in a pinch. Companies must optimize SEO to appear…
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How to use Waze local Ads?
Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of it. Not because Waze is a sub-par navigation app, in fact, it’s very much the opposite. At Mobile World Congress Waze Local ads received the coveted Best Overall Mobile App…
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Make your website work smarter, not harder.
It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to US Census data, 90% of all purchases are still made in the store and not on the website Even though that is the case, today’s shopper still craves the convenience…
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The convenience economy -what it means for local business.
The convenience economy is here.If you put off purchasing your anniversary gift, you can rely on two-day shipping; it’s just one click away. After drinking, you can request a ride instantly; it’s just one click away. Also when you are bored, choose something to binge. Thousands of hours of media can be binged on multiple…
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How to take full advantage of “near me” searching
The name Google started as a typo of the number googol (1.0 × 10100). In 2006, it became an official verb in the Oxford English Dictionary. Today, Internet users google 5.6 billion search queries “near me” every day. That’s more queries than there are people with access to the internet. But there are two words in particular which…