Explore all Google tools with our articles and tutorials, from search to marketing. Learn how to make the most out of them on Ray Blog.
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What is search engine optimization (SEO)
Finding the right business when conducting an online search can sometimes feel like looking for a needle in a haystack to consumers. Business owners feel a lot of pressure to make sure their needle stands out. Thousands of businesses are competing for the top spot on the search engine results page. What can your business…
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How to collect more Google reviews from your clients
One of the most important business and consumer tools provided by the search giant are Google My Business reviews. Instead of turning to a small number of family and friends for recommendations, consumers now have access to recommendations from potentially thousands of individuals who have had direct experience with a product or service. The cool…
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How to categorize a Local Business according to Google
More than 3 billion searches start on Google every single day. To help all those queries find what they’re after, the search engine introduced Google My Business—a free business profile to help owners take control of their online reputation. Creating your GMB page not only helps your business get found by potential customers, but it…
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How to benefit from Google Maps “Near Me” growth searches
Due to the pandemic generated by COVID-19, quarantine has been taken as the main preventive measure. All people have been advised to do their shopping in stores, pantries or places close to their homes so as not to stray too far, to be able to walk, not to crowd into crowded businesses and, furthermore, to…