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Local Search Ranking Factors 2023

1. What are Google’s Ranking factors? The 2023 study identified 149 potential elements that experts in local search believe may influence how Google ranks businesses in its local pack/finder/maps and local organic search results. While we lack direct insight into Google’s local search algorithm’s inner workings, these factors stem from more than ten years of…
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How to verify a Google My Business profile [2024]

In order for your business to have a greater reach and to be seen by more people who search on the Google map, it is necessary to verify your listing in Google My Business. This article will explain step by step how to verify my Google My Business profile. The first thing to do is check if…
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What are KPIs: the north star of every successful company

1. What is a key performance indicator (KPI)? KPIs (Key Performance Indicators) are those important numbers that measure how your business is doing overall in the long term. They are like a GPS that shows you whether you are achieving your strategic, financial and operational goals. They also help you see how you compare to…
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How to use Google MyBusiness to get more sales [2024]

Google is the most popular web portal globally, it is widely frequented by users all over the world. With a market share of over 92% in the search engine space, it is essential for companies to create a business profile on Google, formerly known as Google My Business. This profile offers a valuable opportunity to…
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How to see my Google reviews and improve online presence

Are you looking for ways to improve your online presence? Would you like to know how comments and reviews can help you do that? In this article we will show you how to view your Google reviews and how to use them to improve your online reputation. Google reviews are a powerful tool for any…
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How to remove reviews from Google [2023]

This article is a step-by-step tutorial to teach you how to remove reviews from Google. 1. How to remove reviews from Google In this article, we will provide you with instructions on how to remove a review from Google, or at least how to try. While there is no straightforward and simple option to remove…
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How to use GPT Chat in English

Chat GPT is an innovative language model created by OpenAI, this model is available in English language. It is based on a neural network architecture called transformer and has been trained using a vast amount of English text data. Its main purpose is to generate text in an autonomous and coherent way. Upon receiving an…
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Marketing strategies for retailers and SMEs

Nowadays, digital marketing strategies are fundamental for any business. Most people and businesses are always connected and on the move, so it is crucial to be able to reach them and understand their behavior in the digital environment, where they spend most of their time. However, the digital world is constantly changing and can quickly…
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Rapport: how to create powerful connections

The meaning of rapport refers to the connection or relationship you establish with another person. It’s like when you understand and get along with someone, creating a kind of rapport. Building that rapport involves developing that connection with the other person. Sometimes the relationship comes naturally. We’ve all experienced situations where we just “hit it…
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Complete guide to Local SEO [2024]

Local SEO is a powerful force for small businesses: nearly half of all Google searches have a local focus. If your business isn’t optimized for local search, you could be losing potential customers ready to make purchases in your area. Simply put, local SEO is crucial if you want your business to stay relevant. To…
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How to come up with attractive business names

Do you have a business idea and now you’re figuring out how to come up with an attractive name for it? Ideally, you should think of a business name that will attract the attention of everyone who hears it. But choosing a business name is a common pitfall for entrepreneurs. In this article, we’ll show you how…
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