Digital marketing strategies
Learn all about digital marketing strategies for local businesses with our category of articles. From SEO to PPC, we’ve got you covered.
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7 Best AI Tools for Small Businesses in 2024: Boost Efficiency and Growth
In today’s fast-paced business world, small business owners are constantly looking for ways to stay competitive and efficient. At RAY, we’ve had the privilege of working with numerous entrepreneurs who have successfully integrated AI tools into their daily operations. These tools not only streamline processes but also save time and resources, allowing business owners to…
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Tutorial: social networks for Local Business
Social networks are currently an essential part of our daily lives, allowing people to connect, interact, share and exchange information. They have become little by little something without which we can’t seem to live. Every day billions of people are connected to them, and they have become a gateway for companies . It is estimated…
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How and why to add WhatsApp to a website
Companies are constantly searching for new strategies to increase their profitability. It is widely known that, to achieve this goal, the key is to improve the consumer experience. At the center of that experience we find the interaction between brand and user. In this sense, what commands today is the conversation. And to communicate, no…
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Setting Up a Facebook Business Page for Success
If Facebook were a country, it would now be the largest one in the world. Because of its sheer enormity, businesses have always flocked to the social network to try and connect with their audiences. But many are doing so without a clear strategy in place. Are you using Facebook as an engagement tool, to drive…
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A mini guide to marketing for Small Businesses
The nice thing about marketing is that you don’t need an extensive degree to find a solution that works for your business. Every company is different and must market itself in different ways. However, there are some core principles that are universal. Marketing for small business will require you to build a plan, stick to…
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5 ways to generate sales with user generated content
It should be no secret that user-generated content is a valuable resource to both marketing and sales teams alike. Unfortunately, it is oftentimes underutilized or left to happen organically, which is a huge mistake. User-generated content gives your brand more credibility with customers and helps drive them through the entire customer journey. If you’re unfamiliar…
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How, when and what types of GIFs to use with clients
If a picture is worth a thousand words, a GIF speaks volumes. GIFs are now integral to how we interact online. New updates to messaging apps in recent years have made it much easier to use them. Today’s consumers want to communicate in a more personal and informal way. Some people would argue GIFs are…
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How to Add Facebook Messenger to Your Website
Facebook Messenger has become an important tool for businesses that use Facebook’s social network. It allows you to communicate with your customers in a range of ways, and even provide customer service and support through chat. While you can do this easily through the Facebook platform or via the Messenger app for your tablet or smartphone,…
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How to choose a category for Your Facebook Page
Would you like to put your organization on social media? If so, you’re about to connect with potentially thousands, or even millions, of possible customers. You’ll need to select between categories for a Facebook page to define your organization. Picking right will help customers find you more easily. If you’re miscategorized, they might skip over…
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How to use Waze local Ads?
Waze (pronounced ways) is the world’s largest community-based traffic and navigation app, and second largest navigation app. But there’s a good chance you’ve never even heard of it. Not because Waze is a sub-par navigation app, in fact, it’s very much the opposite. At Mobile World Congress Waze Local ads received the coveted Best Overall Mobile App…
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Make your website work smarter, not harder.
It’s no secret that the majority of consumers (87% to be exact) are doing a vast majority of their pre-purchase research online. But, according to US Census data, 90% of all purchases are still made in the store and not on the website Even though that is the case, today’s shopper still craves the convenience…
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How millennials generations expect to connect
Millennials are one of the most misunderstood generations. And with their tech savviness, preference for brevity, and arsenal of millennial terminology (see previous “spill the tea, sis”), communicating with them can feel intimidating. Luckily, an in-depth knowledge of niche millennial terminology probably isn’t necessary for your day to day. But how millennials expect to connect,…
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Email or SMS campaigns: how to create them
After customer signup through Wifi captive portals, QR Codes or simply by adding them to our CRM, RAY can send Marketing Campaigns to all of these consumers. Objectives of these campaigns 50% of consumers don’t return to the store after their first visit, so it is very important to find out and know their interests…
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TripAdvisor for restaurants: the importance of being listed
It’s highly probable that at some time in your life you have used the TripAdvisor website to see information about travel, hotels, restaurants and tourism in general. But, did you know that companies from different areas can have their business list on the page? This article explains why TripAdvisor for restaurants is key right now.…
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Restaurant strategies to attract customers on special dates
The Restaurant industry has several difficulties that few can overcome. The main obstacle is attracting, retaining and building customer loyalty. That is why it is necessary to develop gastronomic strategies. Attracting new customers is extremely important for stores and chains, but retaining the loyalty of those who have already been there is even more so.…