Customer Experience
Customer experience is crucial for local businesses. Read our articles to learn how to improve it and retain your loyal clients.
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How to Use Customer Reviews to Improve Your Restaurant Experience
Customer reviews are more than feedback—they’re a strategy tool. Discover how to analyze and act on reviews to boost loyalty, service quality, and repeat visits.
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Cómo usar las reseñas de clientes para mejorar la experiencia en tu restaurante
Las reseñas de clientes no son solo reputación: son datos valiosos para mejorar tu restaurante. Esta guía te muestra cómo analizarlas y convertirlas en una mejor experiencia para tus comensales.
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How to Use In-Store Promotions to Drive Same-Day Sales
In-store promotions are a powerful way for small businesses to drive same-day sales. With just a few low-cost strategies—and the right tools from RAY—you can turn foot traffic into fast revenue.
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Why a simple loyalty card can keep your customers coming back
Loyalty cards are a low-cost, high-impact way for small businesses to build lasting customer relationships. Learn how RAY helps make loyalty simple and powerful.
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El poder de adaptar tu local a cada temporada
Descubrí cómo la decoración festiva, como esta mesa navideña iluminada, puede transformar tu restaurante, atraer más clientes y crear experiencias memorables.
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The power of seasonal decor
Discover how festive decor—like this warmly lit holiday table—can transform your restaurant, boost foot traffic, and create lasting memories for guests.
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Restaurant Reputation Management: Why It Matters and How to Do It Right
In today’s digital age, a restaurant’s reputation can make or break its success, something that we have definitely seen with our clients. With the vast amount of information available online, potential customers often rely on reviews and ratings to make dining decisions. This is where restaurant reputation management comes into play. Effective management of your…
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Comprehensive Guide to Feedback Management: What is, Key Factors and Top Tools in 2024
In this complete guide, we are going to dive deep in to all the thing that you need to know about Feedback management. What is this, what are the main factor that you need to have in mind and also what are the Top tools in 2024, to manage your feedback. What is Feedback Management?…
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![Guía para optimizar tu perfil de Google empresas [2024]](https://blog.rayapp.io/wp-content/uploads/2023/11/15a4224f-8e6e-4265-bad5-7908e06a1995.jpg)
Guía para optimizar tu perfil de Google empresas [2024]
¿Quieres que tu negocio local aparezca más alto en Google? Reclamar y mejorar tu perfil comercial de Google (GMB) es fundamental. Administrar y aprender como editar un perfil de empresa desde la búsqueda de Google existe desde 2017, pero ahora es la norma, así que es esencial saber cómo aprovecharlo al máximo en la “experiencia…
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Mejora la experiencia de cliente en empresas B2B
La mejora de la experiencia del cliente en el ámbito empresarial B2B (Business to Business) es esencial para el éxito y el crecimiento sostenible de las empresas en un mercado altamente competitivo y en constante evolución. En un entorno en el que las transacciones involucran a empresas en lugar de consumidores individuales, la satisfacción y…
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Clientes felices, negocio exitoso: cómo Mejorar la experiencia B2C
La satisfacción y la fidelización de los clientes son dos pilares fundamentales en cualquier negocio B2C (Business to Consumer), y su logro depende en gran medida de la experiencia que ofrezcas a tus clientes. En un mundo cada vez más competitivo, donde las opciones son abundantes y la información está al alcance de todos, mejorar…
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Mejora la experiencia de cliente con inteligencia artificial
En el vertiginoso mundo empresarial de hoy, donde la competencia es feroz y las expectativas de los clientes están en constante evolución, la experiencia del cliente se ha convertido en un pilar fundamental para el éxito de cualquier empresa. Las aplicaciones de inteligencia artificial han emergido como herramientas revolucionarias que están redefiniendo la manera en…
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What is the Customer Satisfaction Score (CSAT)?
The customer satisfaction score, or CSAT score, is a customer experience metric that measures happiness with a product, service or customer service interaction through a customer satisfaction survey that asks: “How satisfied are you with [company]?” 1. What is CSAT? To truly understand the answer to “What is CSAT?”, it’s important to look at why and…
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What is customer satisfaction? 5 reasons why it is important
If you want to retain more customers and increase customer lifetime value, it is essential to keep customer satisfaction high. Otherwise, customers will not hesitate to switch to a competitor that offers better prices, better product options and better customer service interactions. Customer satisfaction is a fundamental concept to understand, especially if you’re a customer experience…
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What is the Word of mouth meaning in marketing?
Word of mouth in the marketing context is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customers’ experiences, and usually something that goes beyond what they expected. Word-of-mouth marketing can be promoted through various advertising activities established by companies or by…
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What is the customer journey?
A Customer Jorney or customer map is a diagram (or several diagrams) that represents the stages customers go through when interacting with a company, from purchasing products online to accessing customer service over the phone and filing complaints on social media. To create effective visual maps that reflect customer journeys across these channels, a Customer Jorney…